This photograph was taken in Flat South on 20/F of the development on 4 September 2025 #.
Rising above the prestigious Mid-Levels East, 33 Kennedy Road cuts an elegant silhouette against Hong Kong’s dynamic skyline. This new architectural landmark represents more than just another luxury development: it’s the culmination of a visionary collaboration between some of the industry’s most innovative minds. The architecture masterfully conceived by the acclaimed P&T Group, and the building fit out, crafted by BTR helmed by renowned designer Norman Chan, set the stage for a sophisticated residential experience. The interior design of the decorated flats added the final artistic touch, brought to life through a dynamic partnership between Ella Bridgland, Founder of Studio Ella, and Alex Leung, Partner & Executive Director at The Development Studio (TDS), who together have transcended conventional expectations.
This photograph was taken in Flat South on 20/F of the development on 6 June 2025 #.
With its 28 storeys, 33 Kennedy Road houses 69 typical units, evenly distributed among one-bedroom, two bedroom, and three-bedroom configurations, with 2 special duplex units on the top floors. Each home is a masterclass in thoughtful design, where practical layouts are crafted with natural materials. Floor-to-ceiling windows serve as dramatic frames for a range of views which can be seen from different parts of the development, from the serene slopes of Bowen Hill to the vibrant urban tapestry of Wanchai, Happy Valley and Jardine’s Lookout^.
For Alex Leung, the project’s unique positioning sparked an ambitious vision. “I was captivated by 33 Kennedy Road’s unique characteristics, located a stone’s throw from the city centre with excellent connectivity while offering a range of views from open city vistas to serene green vistas of Bowen Road^,” shares Leung. “This reminded me of the beautiful homes around Central Park, where metropolitan vibrancy coexists with natural landscapes. I wanted to infuse this project with New York’s energy and sophistication, and Ella Bridgland was the natural choice to bring this vision to life. [She] draws inspiration from her heritage while crafting designs that resonate with the area, enabling her to create a sophisticated space that feels authentic to the Kennedy Road neighbourhood.”
Breaking from industry norms, 33 Kennedy Road represents a fundamental shift in development philosophy. Where many projects rely heavily on market data and historical sales records, Leung chose to prioritise the user experience. This forward-thinking approach has resulted in spaces embracing the variety of lifestyles that Hong Kong has to offer.
The decorated flats exemplify this innovative thinking through Bridgland’s distinctive design philosophy. “Our practice explores the dialogue between art, aesthetics, place, and people. Substance is important, and we believe that the best interiors have depth, purpose, and personality.” She particularly emphasised moving away from conventional “display flat” designs, stating, “The term ‘display flat’ kills me—it feels sterile and uninspiring, a concept we sought to entirely transcend. Instead, we approached each space with a clear personality in mind, imagining the lives of potential residents and designing to enhance their daily rituals and lifestyles.”
Each decorated flat tells its own unique story while maintaining a cohesive narrative throughout the development, offering potential buyers an inspiring vision of their future home and the lives they can lead in it.
The one-bedroom, Flat NORTH, is for The Adventurer, featuring darker, earthy tones and nature-inspired artwork that speaks to young professionals seeking connection with the outdoors. The Minimalist’s two-bedroom, Flat EAST, embraces Japanese-inspired simplicity and functionality, ideal for couples or professionals looking for a serene haven. Lastly, the three-bedroom, Flat SOUTH, celebrates The Worldly Explorer, characterised by a bold palette with exotic touches, designed for culturally-minded families or creative individuals.
Art plays a pivotal role in bringing these spaces to life. The decorated flats feature an impressive collection, including twenty-seven bespoke pieces by emerging artist Arrow Lai Siu-Wai and six evocative works by acclaimed local artist Kanny Yeung. These carefully curated pieces do more than decorate – they help define the character of each space and enhance the daily experience of residents.
“Art is an integral component of our projects and processes,” Bridgland emphasises. “From the very inception, we consider the interplay between art and space, and I firmly believe that neither can flourish without the other. Art possesses the transformative power to completely define an environment and the experiences within it.” She adds, “The artworks—sourced and many commissioned site-specific by our studio—were curated in a way that felt personal and collected over time, avoiding any sense of contrivance or over-styling. The result is spaces that feel authentic and human.”
The attention to detail extends beyond aesthetics to embrace functionality and tactile experience. Thoughtful joinery solutions maximise storage while maintaining spatial flow, while bronze joinery door pulls add character through touch. The use of natural materials, exemplified in sycamore timber veneer and textured abaca rugs, brings warmth into the space.
For Leung, 33 Kennedy Road represents a new standard in development: “Our goal is to set trends rather than follow them, creating distinctive projects defined by authenticity, craftsmanship, and thoughtful collaboration. Today’s buyers are sophisticated, with a sharp eye for quality and a clear vision of their ideal lifestyle. They expect excellence in every detail—architecture, interiors, signage, logos, and graphics.”
Standing at the forefront of change, Leung is determined to create meaning through his projects. “My role is to challenge conventional approaches and create projects that are thoughtfully designed with lasting value. This means designing homes that are both beautiful and architecturally significant, serving proud homeowners for years to come.”
This photograph was taken in Flat East on 20/F of the development on 4 September 2025 #.
33 Kennedy Road stands as a testament to what can be achieved when visionary development meets exceptional creativity. The result is a living experience that perfectly captures the essence of modern cosmopolitan luxury, where every detail has been carefully considered to create truly exceptional homes tailored to every urbanite. In this remarkable collaboration between Leung and Bridgland, we see the future of luxury residential development taking shape: one that values authenticity, craftsmanship, and innovation in equal measure.
Notes
# This photograph has been edited and processed with computerized
imaging techniques and is for reference only. The view is affected by the
number of floors, orientation and surrounding buildings and the environment in which the residential property is located, and may not be applicable to all residential properties, and the surrounding buildings and environment may change from time to time. This photograph shall not constitute or be construed as giving any offer, representation, undertaking or warranty, whether express or implied, by the Vendor. The Vendor also advises prospective purchasers to conduct an on-site visit for a better understanding of the development site, its surrounding environment and the public facilities nearby. For details of the Development, please refer to the sales brochure.
^ This does not reflect the view of every residential unit and does
not imply that all units enjoy the relevant views at the same time. The
view is affected by the number of floors, orientation and surrounding
buildings and the environment in which the unit is located, and may not
be applicable to all units, and the surrounding buildings and
environment may change from time to time. The Vendor advises
prospective purchasers to conduct an on-site visit for a better
understanding of the development site, its surrounding environment
and the public facilities nearby. The Vendor does not make any offer,
representation, undertaking or warranty, whether express or implied
(whether related to view or not) in respect of the view and surrounding
environment and buildings of the Development.
District: Wan Chai
Name of Street and Street Number of the Development: 33 Kennedy Road
The website address designated by the Vendor for the Development: 33kennedyroad.com.hk
The photographs, images, drawings or sketches shown in this advertisement / promotional material represent an artist’s impression of the development concerned only. They are not drawn to scale and / or may have been edited and processed with computerized imaging techniques. Prospective purchasers should make reference to the sales brochure for details of the development. The Vendor also advises prospective purchasers to conduct an on-site visit for a better understanding of the development site, its surrounding environment and the public facilities nearby.
Vendor: Come First Limited and Board Profit Limited | Holding company of the Vendor: Afterglow Holdings Limited, Brilliant Wave Limited, TDS Partners Limited, Circumwealth Company Limited and Fu Hop Investment Company, Limited | Authorized Person for the Development: Mr. Lam Siu Tong | The firm or corporation of which the Authorized Person for the Development is a proprietor, director or employee in his or her professional capacity: T.K. Tsui & Associates Ltd. | Building Contractor for the Development: Ching Lee Engineering Limited | The firm of solicitors acting for the Vendor in relation to the sale of residential properties in the Development: Johnson Stokes & Master | Authorized institution that has made a loan or has undertaken to provide finance for the construction of the Development: Hang Seng Bank Limited | Any other person who has made a loan for the construction of the Development: Afterglow Holdings Limited and Fu Hop Investment Company, Limited |
Prospective purchasers are advised to refer to the sales brochure for any information on the Development. Please refer to the sales brochure for details.
This advertisement is published by the Vendor or is published with its consent.
Date of Production: 23 September 2025
In Partnership with The Development Studio (TDS)
Editor
Vogue Hong KongCredit
Photo Courtesy of The Development Studio (TDS) and Studio Ella. Photo Credit to Harold de Puymorin (HDP Photography).

















