Miaou
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If you’ve seen a lot of corsets on your Instagram feed lately, it is probably because of Miaou. French for “meow”, Miaou was created by designer Alexia Elkaim while she was hunting for a pair of pants with the “perfect fit” for her and her friends. What started as a pair of one-off denim pants has become one of the most coveted brands amongst Gen Zs and millennials alike — and Blackpink’s stamp of approval is irrefutable proof.
Fancí Club
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Sheer fabrics and girly ruffles are having their moment in fashion’s Y2k spotlight. And so is Fancí Club. Founded in 2020 by Khanh Duy Tran, the emerging Vietnamese brand is known for its custom, handmade, deconstructed designs crafted from upcycled fabrics. Cue: Rosé and Jisoo’s black and white asymmetrical ruffled dresses in their Pink Venom MV. Oh, and remember that striking red cut-out dress Jisoo wore during her solo performance of “Liar” in Seoul? That’s Fancí too. You’re welcome.
Likira Matoshi
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If there’s one designer who could make a glittery strawberry tulle dress blow up amid a global pandemic, it would be Likira Matoshi. After moving to New York City, the Kosovo native handcrafted choker necklaces on Etsy before garnering attention on Instagram for her hand-embellished garments. Now, she is on the Forbes 30 under 30 list and boasts a cult following of over 800k on Instagram. If you’re a loyal advocate for the cottagecore aesthetic, opt for the brand’s cloud sweater loved by Jisoo and Jennie (who chose the knitwear as her 25th birthday outfit!)
Bonbom
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Bonbom was launched in 2020 by South Korean designer Bonbom Jo, who recently presented the brand’s Winter 2022 collection during the opening runway show at Seoul Fashion Week AW22-23, marking his runway debut. In an era where casual streetwear dominates fashion trends, Bonbom is trying to redefine what dressing up means today through versatile silhouettes that accentuate the femininity or masculinity of those wearing his designs. From the baggy cargo pant to the alluring micro-mini, Bonbom’s pieces are now a staple in Blackpink’s closets.
Nieeh
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Nieeh is a unisex South Korean label known for its minimalist, timeless wardrobe basics. It was founded by Jennie’s close friend Chahee, a fellow singer who was a former member of the K-pop girl group Melody Day. All four Blackpink members have been spotted sporting Nieeh on numerous occasions, including the brand’s popular shoulder bag adorned with a translucent chunky chain alongside oversized sweatshirts and hoodies.
In 2021, fashion influencer Irene Kim took to Instagram to unbox Nieeh’s signature handbag and thanked Jennie for the gift, leading eagle-eyed Blinks to speculate that Jennie might be the brand’s co-founder. The name “Nieeh”, which is pronounced “nee-hee” in Korean (니히), can also be interpreted as a combination of Jennie and Chahee’s names, with “Nie” for Jennie and “eeh” spelt backwards for Chahee.
Pony Stone
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Boasting a myriad of edgy designs full of personality, Thai fashion brand Pony Stone has been Blackpink-certified since the girl group’s “Ice Cream” era. Their denim bralette went viral after Jennie wore it for a live performance of “Pretty Savage” in 2020 and the brand was most recently spotted on both Lisa and Jennie for “Shut Down” during their latest comeback.
Dydoshop
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Based in Seoul, Dydoshop was founded in 2020 by Doyun Ha. The fashion brand is a Jennie favourite: the singer has taken to Instagram with several snapshots flaunting their designs, from cropped button-up collared shirts to form-fitting tees, all adorned with graphic prints inspired by music and random moments in life.
Baekro
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South Korean brand Baekro takes inspiration from various eras and cultures to create garments that transcend the definition of “clothing”. Sensual cut-outs, raw edges and statement fringes characterise their artistic yet practical designs. Lisa’s choice from Baekro is the black cut-out sleeve dress, which hugs the body in all the right places.
Praying
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Have you ever wondered what it would feel like to be the main character of the global music scene like Blackpink? Well, you can get a taste of the main character life…in Praying’s “Main Character” top. The Instagram buzzy brand is known for its pop-culture-inspired clothing: think Brangelina hoodies, Bella and Edward Twilight shoulder bags and baby tees plastered with anything from Gen Z catchphrases to the Holy Trinity. For those looking to up their airport-style game, take a style cue from Lisa and pair the brand’s “God’s Favourite” t-shirt with some yellow sweats.
O Mighty
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The world has hopped on the y2k train, and Blackpink is no exception. Tank tops covered in cherry graphics and bejewelled butterflies have made their way into Jennie’s everyday wardrobe, all thanks to O Mighty. Blinks with a penchant for garments that play with tongue-in-cheek humour will also find this brand straight up their alley — the text on these O Mighty tops can speak for itself.
Editor
Kaitlyn LaiCredit
Lead Image: @roses_are_rosie via Instagram