Four-member South Korean girl group Blackpink are the highest-charting K-pop group ever. They were the first all-female K-pop band to perform at Coachella with their single How You Like That — which smashed Spotify, iTunes and YouTube records with 100 million views just 32 hours after its release (the fastest in YouTube’s history) — and have returned once more to the main stage at Coachella 2023 . Their music videos showcase impressive runway looks, highlighting crimson lace pieces from Alexander McQueen, puffed sleeves and ruffles by Chanel and sleek gowns from Hedi Slimane. But it’s Jisoo, Jennie, Rosé, and Lisa’s individual style that keep their fans intrigued. From preppy outfits to Y2K-inspired streetwear and figure-skimming costumes to oversized knits, is there anything these girls can’t pull off?
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The dazzling group’s unique style and youthful charm certainly does not go unnoticed – each member of the band is a brand ambassador for a prestigious luxury fashion house. Jennie, appropriately nicknamed “Human Chanel”, has a timeless and chic image that perfectly complements Chanel’s brand, making her an excellent choice as the French design house’s brand ambassador. Meanwhile, Lisa’s cool-girl style was quickly spotted by artistic director Hedi Slimane of Celine – the two formed a budding friendship that led to Lisa’s eventual title of Celine’s brand ambassador. Jisoo’s flawless, glowing skin and demure on-screen personality made her the perfect candidate for the face of Dior Beauty, while Rosé’s understated elegance and punk-rock edge brought youthful flair to her role as brand ambassador for Yves Saint Laurent.
CreditLead image: Frazer Harrison via Getty Images for Coachella