Chanel and the world of cinema share an enduring bond that dates back to the glamorous 1930s. Back then, designs by Coco Chanel adorned Hollywood starlets, and even the iconic Marilyn Monroe swore by a few drops of the Chanel No.5 perfume as her bedtime attire. The enchantment of the silver screen opened up a realm of infinite possibilities for the House of Chanel.

Chanel’s love affair with cinema began in 1931 when Samuel Goldwyn invited her to Hollywood to infuse his films with fantastical clothes, offering Depression-Era American women an escape into a world of feathers, evening gowns, and tweed suits. Samuel Goldwyn was captivated by Chanel’s magical touch of Parisian allure, commissioning her to create costumes for films like Palmy Days, Tonight or Never, and The Greeks Had a Word for Them. Golden-age actresses such as Gloria Swanson and Ina Claire showcased the latest Chanel creations in these films. Chanel’s success extended to European cinema, leaving an indelible mark with her feathered dresses and flowing cape-gowns, notably in the Venice Golden Lion award-winning film Last Year at Marienbad.

This dedication to the cinematic arts has persisted well into the 21st century. The iconic fashion house has continuously supported accomplished actresses like Tilda Swinton, Kristen Stewart, Riley Keough, and Nana Komatsu as ambassadors, solidifying its position as a fervent supporter and advocate for the art of film. In 2018, Chanel not only contributed to the restoration of Last Year at Marienbad but also drew inspiration from the film for their Ready-to-Wear Spring-Summer 2023 collection. As models gracefully paraded down the runway, vignettes from the film created an immersive experience that transported viewers to another world.  Furthermore, just this year, Chanel had already supported other blockbuster films, lending its expertise to costume and accessory design for the critically acclaimed Barbie movie and serving as a partner in the film Jeanne Du Barry, creating custom costumes and loaning high-jewellery pieces to bring the story to life.

The illustrious collaboration between Chanel and the world of cinema continues with the highly-anticipated biographical film Priscilla, centred around the life of Priscilla Presley. Directed by esteemed House ambassador Sofia Coppola, the movie premiered at the 80th Venice International Film Festival and is set to hit theatres later this year.