Fifty years ago, in the heart of South America, a journey began that would forever change how we travel. It was in Peru, amidst the rugged beauty of the Andes and the vibrant energy of its markets, that global llifestyle brand TUMI found not only its name but its soul. Inspired by the tumi—a sacred Andean ceremonial knife—founder Charlie Clifford envisioned a brand honouring the spirit of exploration and cultural connection. His experiences in South America with the Peace Corps shaped that vision, teaching him the importance of creating products that not only stood the test of time, but also carried the stories of the people who used them. And so, in 1975, TUMI was born—a brand built for the wanderers, the adventurers, and the storytellers. The brand revolutionised the industry in the 1980s by introducing soft, ultra-functional, black-on-black ballistic nylon travel bags, setting a new standard for durability and functionality.
Now, as TUMI celebrates its 50th anniversary, it returns to where it all began. The Spring 2025 collection is more than just a line of products—it’s a love letter to Peru, a vibrant tribute to its breathtaking landscapes, bold colours, and adventurous spirit. From striking patterns like Denim and Red/Lime Chameleon to playful bag charms inspired by the country’s flora and fauna, every detail in the collection carries a piece of Peru’s story.
At the helm of this milestone collection is Victor Sanz, TUMI’s Creative Director, a storyteller in his own right who has spent over two decades shaping the brand’s evolution. For Sanz, TUMI’s mission has always been about more than just creating bags; it’s about crafting experiences that seamlessly integrate into the lives of its customers. “Beyond the technical advancements, we’re also thinking about how our products allow people to express themselves—how they fit into their world, their style, and their personal journey…” he shares. For him, every product TUMI creates is a companion, a part of someone’s story as they move through life’s moments, big and small.
Reflecting on the brand’s origins, he says, “Peru is where it all started for TUMI, so as we celebrate 50 years, it felt natural to pay tribute to its birthplace.” Members of the TUMI team travelled to Peru, immersing themselves in its beauty and culture. They walked through the ancient ruins of Machu Picchu, marvelled at the vibrant hues of Rainbow Mountain, and stood in awe of the salt flats of Maras. “It is always amazing when you can gather inspiration directly from the location,” Sanz reflects. “Each destination carries with it its uniqueness, from the way colour reflects off the landscape to the sounds and taste of the space. We were able to bring this energy back and incorporate the same energy into the season”
“Reaching 50 years is a big moment for us, but it’s not just about looking back. It’s really about where we’re headed next,” he says. TUMI’s iconic collections—Alpha, Voyageur, and 19 Degree—have become staples for travellers around the world, but the brand continues to innovate. “We’re always pushing forward, exploring new ideas like the 19 Degree Lite, which is all about making travel lighter without losing any of the durability TUMI is known for. There’s so much more to come. For me, it’s about staying focused on what our customers need and finding new ways to make their journeys easier and more enjoyable.”
Your career at TUMI spans over two decades. How has your approach to design evolved since you first joined the company in 2003?
My approach has always been about creating products and experiences that blend performance, innovation, and design. Over the years, what’s changed is how we envision the use of the products we create, thinking about the complete cycle—not just as a journey from point A to B, but as a lifestyle. The focus has shifted from simply designing a functional bag for a business trip to crafting high-performance pieces that move with our customers through every part of their lives. Additionally, our approach to design has continued to evolve through the greater understanding of customers’ lives and how they move throughout their daily lives. We continue to create products that exceed their expectations and can become generational not only in design but in longevity.
We’re constantly refining every detail, from pioneering materials such as Tegris, Carbon Fiber and Titanium to engineering state-of-the-art manufacturing techniques to maximize efficiency and lightness. But beyond the technical advancements, we’re also thinking about how our products allow people to express themselves—how they fit into their world, their style, and their personal journey… and that’s what drives us forward.
Have you ever had a travel experience that profoundly changed the way you think about design? Are there any specific travel habits or philosophies you’ve developed as a result of designing for travellers?
One of my first trips ever as a designer was to Tokyo. I was around 22 and remember landing and having a truly overwhelming feeling of, ‘Wow, I’m in the future!’. It became a pivotal moment for me, and I said, ‘This is what I want to continue to do’. I wish to continue to have those moments where you arrive in a new location and you may not have any idea where you are, but you embrace everything and want to take in as much as you can. Even now, after years of travelling for work and pleasure, that sense of awe and wonder continues to fuel my creativity. For me, the key is to stay open to every experience and fully embrace them on every journey. It’s about being present and letting each moment shape you. By keeping this openness, it allows you to evolve as a designer and evolve with the world around you, what you create has a deeper connection with the world.
One habit that I have picked up over the years is to continually observe people when they travel, see exactly where there are areas for improvement, and take note of it.
When you travel, what are the must-have items in your own TUMI bag?
I never travel without my sunglasses, sketchbook and sketching kit, earbuds, power bank, and phone. With these essentials, I have been able to create around the world.
How has being a designer changed the way you personally travel? Do you see the travel experience differently because of your role at TUMI?
For me, the biggest change has been in my efficiency when travelling. How I pack, how I pre-plan my packing, and especially about editing what I take with me. I have become much more streamlined in my approach.
With my role at TUMI, I am more keen on understanding how individuals travel and how best to make their experiences as effortless as possible. I’m lucky that my role lets me see the world through a creative lens; I never really switch off—whether I’m observing the people around me, the environment, or the energy of a place, it’s all fuel for new ideas. I love how travel pushes you out of your comfort zone and brings unexpected moments of inspiration. It’s when I’m on the move that I feel the most alive creatively.
Are there any other destinations or cultures you’d like to explore in future TUMI collections?
There are so many places I’d love to explore—too many to count. I’m especially drawn to destinations that feel a bit more untouched, like Africa or Antarctica. More and more, I think travellers are looking for deeper, more immersive experiences, and I’m no different.
How do you stay inspired after two decades in the industry? Are there any practices or hobbies outside of work that fuel your creativity? How do you handle creative blocks or challenges in your design process?
Inspiration comes from everywhere—art, architecture, nature, and especially travel. Every trip opens my eyes to something new, whether it’s how people move through a space, the challenges they face, or the little details that make a journey feel effortless. After all these years, I still love stepping into different cultures and seeing the world through fresh perspectives. When I hit a creative block, I go back to that—observing, listening, and thinking about what would truly make someone’s journey smoother, better, and more meaningful. That’s what keeps me inspired.
TUMI has collaborated with brands like McLaren, Missoni, and Kith under your leadership. How do these collaborations align with your vision for the brand?
Collaborations allow us to push boundaries and bring something fresh to our customers. Working with brands like McLaren, Missoni, and Kith allows us to explore new perspectives while staying true to what makes TUMI, TUMI. It’s always about finding that balance—honouring our craftsmanship and innovation while infusing something unexpected. These partnerships aren’t just about design; they help us connect with different audiences and create products that speak to how people live, move, and travel today.
Editor
Kaitlyn LaiCredit
Photos Courtesy of TUMI
