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For the collection, Hearst reimagined two signature styles: The Nina and Demi, which retail for $3,900 and $4,500, respectively. “They have been our classic bags, and our top sellers,” Hearst says of the structured, top-handle purses. “If the goal is to empower through partnerships, we want to do it with something that is already a successful piece, which will elevate them even more.” The women created the bags in a vibrant cashmere that has been hand-crocheted. The crochet pattern was inspired by a sketch Hearst had created especially for the project. Each hand-knitted crochet bag took an artisan roughly three weeks to complete, bringing forward the idea that beautiful objects take time—and love—to create.

Though this particular accessories collaboration is tied to Earth Day, Hearst says she is constantly thinking of ways to approach fashion in a more thoughtful, sustainable way—it’s simply not a one-off gimmick for her. “I try to work for our environment every day of the year,” Hearst says. “We are at the tipping point of either progressing or looking at a catastrophe, but I am on the hopeful side of the spectrum. For me, this is a perfect project because it involves a social component, which is correlated to the health and development of our environment.”