ARLES, FRANCE - JUNE 27: Simon Porte Jacquemus walks the runway during the "Le Papier (The Paper)" Jacquemus' Fashion Show on June 27, 2022 in Arles, France. (Photo by Dominique Charriau/WireImage)

ARLES, FRANCE - JUNE 27: Simon Porte Jacquemus walks the runway during the "Le Papier (The Paper)" Jacquemus' Fashion Show on June 27, 2022 in Arles, France. (Photo by Dominique Charriau/WireImage)

一直致力打造讓人感到寫意南法風情的 Simon Porte Jacquemus,無疑是一位善於 make noise 的時裝設計師,沒有刻意的誇張營銷手段與宣傳企劃,反而高招地以富有格局的方式來俘虜時尚迷的心。是次時裝展再度呈現如詩如畫的視覺盛宴,選址在南法 Arles Camargue 公園的鹽山上,品牌特意開闢了一條跑道,讓模特兒於白茫茫的自然景觀出場,場面美不勝收。坦白說,Simon Porte Jacquemus 深明時裝展場地的重要性,從早期的薰衣草園到近期的夏威夷小島,一次又一次透過自然環境融入服裝特色,這次的 Arles 被譽為藝術之都,亦是畫家梵高作畫的靈感泉源地,其鹽山更是讓人驚豔。

 

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ARLES, FRANCE - JUNE 27: Models walk the runway during the "Le Papier (The Paper)" Jacquemus' Fashion Show on June 27, 2022 in Arles, France. (Photo by Pascal Le Segretain/Getty Images)

ARLES, FRANCE - JUNE 27: Models walk the runway during the "Le Papier (The Paper)" Jacquemus' Fashion Show on June 27, 2022 in Arles, France. (Photo by Pascal Le Segretain/Getty Images)

ARLES, FRANCE - JUNE 27: Models walk the runway during the "Le Papier (The Paper)" Jacquemus' Fashion Show on June 27, 2022 in Arles, France. (Photo by Pascal Le Segretain/Getty Images)

ARLES, FRANCE - JUNE 27: Models walk the runway during the "Le Papier (The Paper)" Jacquemus' Fashion Show on June 27, 2022 in Arles, France. (Photo by Pascal Le Segretain/Getty Images)

系到名為「Le Papier」,意思指「紙」,Simon Porte Jacquemus 接受《VOGUE》美國版訪問時表示: 「我開始創作這個系列時,痴迷於從無到有重新開始,就像一張白紙。」兩位男模特兒身穿簡約白色的服裝出場,他們雙擁與併肩而行,彷彿訴說人在自然環境之中的完美融合。其他服裝方面, Jacquemus 與 Nike 的聯乘當然注目,Humara 運動鞋亦套用在模特兒的腳上;但是一系列的黑白連身裙、西裝、功能服、透視裝等設計款式,可穿度甚高,而且輕易散發一種簡約的奢華氣息。儘管這些都是Simon Porte Jacquemus  最擅長的設計,不過顯然這次在剪裁與配搭度顯得更為成熟。

Simon 在親民友善的形象下,其實對自我抱有想法,他續說:「我想成為我這一代人的名字。」無可否認的是,Jacquemus 多年來的鮮明設計已經累積了很多粉絲的捧場,經過三年時間研發與討論的 Nike 合作,將他再次引起時尚界的討論;每一步,從時裝展、品牌宣傳,甚至私生活都是出奇制勝,這就是 Jacquemus 的魅力所在。