Fashion

快時尚淘汰戰還未完結:Forever 21退出中國市場或將破產?

十年前來勢凶凶的快時尚(Fast Fashion)在市場過度飽和的狀態紛紛有赤字危機。繼Topshop關掉所有美國分店後,剛退出中國市場的Forever 21傳出破產消息。

by Daniel Cheung

by Daniel Cheung

5 Jun 2019

目前為止,快時尚至少有十年歷史。它改變了我們的消費模式,改變了人們對時裝、風格的看法。自上兩季開始,《Vogue》總編輯 Anna Wintour 也指出人們經過時裝及風格普及化的洗禮後,開始渴望長青優質的服飾;這個現象只是物極必反的其一例子,因人們不珍惜太過容易獲取的事物,所以捨棄過於貼近潮流及眼花撩亂的貨品,反行其道地buy less choose well,讓快時尚在2019年急速衰退,繼Topshop關掉所有美國分店,今回輪到Forever 21傳出破產傳聞。

 

SHANGHAI, CHINA - MAY 21: Closing down sale signs are seen on the Forever 21 store window on the East Nanjing Road on May 21, 2019 in Shanghai, China. Forever 21 closed all online shops in China on April 29 and clearance sales are ongoing in its physical stores. (Photo by Wang Gang/VCG via Getty Images)

SHANGHAI, CHINA - MAY 21: Closing down sale signs are seen on the Forever 21 store window on the East Nanjing Road on May 21, 2019 in Shanghai, China. Forever 21 closed all online shops in China on April 29 and clearance sales are ongoing in its physical stores. (Photo by Wang Gang/VCG via Getty Images)

來自美國的 Forever 21 曾經稱霸年輕市場,自從早前在香港沒有續租總共六層的超級鋪位,上月底還正式退出中國市場。但現時 Forever 21 擁有超過815 所店鋪,因此,傳聞指 Forever 21 正考慮申請破產重組,還有消息人士透露,Forever 21正在與私募股權公司Apollo Global Management進行談判,尋求新的融資方法,推進重組策略,但品牌未有公佈計劃的具體細節。

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