View this post on Instagram

SHIPPINGS ARE BACK ! We closed the @veja warehouse last March. This warehouse is runned by an NGO called Atelier Sans Frontières and is handling the stock and shipment of our online shop. We closed it down to protect the 70 workers, knowing they could be in great danger if they kept on working. But we left the website open, postponing shipments. We received thousands and thousands of orders during the lockdown. So 2 weeks ago, we set up a small Veja team to start again, preparing ourselves the orders, learning every step of the process and living how difficult and physical this pick-up and preparation job could be. With masks, social distance, and a lot of hand washing. Thanks to the work of ASF and thanks to the VEJA team support, the number of pairs shipped every day broke all the previous records we had. Delivery times remain of course impacted, because of the broken logistics worldwide, difficulties with post offices or UPS, but we are doing our best to catch up: orders placed before the 27th of April have been sent. We are delighted to be back and we thank you for your support throughout this exceptional situation. #veja #vejaproject

A post shared by VEJA (@veja) on May 19, 2020 at 4:02am PDT

在2005年 Veja 由  Sébastien Kopp 和 François Morillion 聯合創辦，兩人是在14歲的時候便相識，決定創建一個尊重環境及供應鏈中的員工為主，可是他們對所有設計、生產、物料等知識都歸零，因此兩人便開展了全球性的實地考察，從走訪中國核電站、南非太陽能電池板專家、到巴西亞馬遜州的有機棉種植商，最後在玻利維亞、哥倫比亞和巴西之間的邊境森林中找到一家橡膠公司。 Veja 不僅僅是對原始生態材料的追求、甚至土地無害，同時在供應鏈方面都提供絕對完全的透明度，讓 Veja 走向成功的第一步。

View this post on Instagram

Let’s glow away! Our Nova High Top White Butter Sole are made out of organic cotton Amazonian rubber. Available on veja.store, deliveries in May. #regram: @marieclaireau Photo @bowenarico, Model: @abcdemory, Styled by: @monicarussell_, Hair: @kyye, Make-up: @peterbeard #veja #vejanova

A post shared by VEJA (@veja) on May 10, 2020 at 6:00am PDT

其實 Veja 品牌的名稱，被直接翻譯為葡萄牙巴西語言則是“Look”的意思，眼下之意便希望人們能夠從鞋子的簡約美學角度出發，了解波鞋背後的製造材料。剛開始Sébastien Kopp 和 François Morillion 認為波鞋是最容易的服裝，「我真的無法設計出一件冷衫。」Sébastien Kopp，因此兩人在巴西利用了三個月的時間創作了波鞋的原型，當時就在三天內被零售商如 Selfridges、Colette 及 La Samaritaine 一搶而空。早在2005年的時候，時裝的法文罕有地出現「有機」、「生物」的詞彙，讓買家充滿興趣。

View this post on Instagram

Can’t beat a classic! Our V-10 White Nautico Pekin are made out of leather, jersey (33% organic cotton & 67% of recycled polyester) and Amazonian rubber. Available at @stereofashionzurich and on veja.store, deliveries in May. #veja #vejav10

A post shared by VEJA (@veja) on Apr 12, 2020 at 5:00am PDT

而品牌正式生產的第一批波鞋只有5,000對，因此兩人只能選擇性地選擇概念店銷售波鞋。不過10年後，Veja 開始被要求大量生產，甚至介紹 Sébastien Kopp 和 François Morillion 到印度和中國生產，可是兩人斷然拒絕，堅持波鞋的生產必須要做到綠色環保。

當然品牌的成功不僅僅是可持續性的堅持和發展，還有梅根王妃在2018年10月21日，腳踏 Veja 波鞋搭配運動風褸和緊身褲，出席悉尼舉辦的 Invictus 運動的帆船比賽。隨即之後 Veja 搜索量增至113%。而隨後 Emma Watson 和 Emily Ratajkowski 都紛紛成為 Veja 的粉絲，亮相示人。「有時間讓我難過的是，大家都是因為王妃穿著 Veja 而感興趣，而並非我們的品牌基因。」話雖如此，無可否認這明星效應讓更多的人認識 Veja。

>> 在 Magzter 訂閱電子書 click here

>> 訂閱紙本實體書 click here