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BEVERLY HILLS, CA - JANUARY 08:  Kendall Jenner and Kylie Jenner arrive at NBCUniversal
BEVERLY HILLS, CA - JANUARY 08: Kendall Jenner and Kylie Jenner arrive at NBCUniversal's 74th Annual Golden Globes After Party at The Beverly Hilton Hotel on January 8, 2017 in Beverly Hills, California. (Photo by Jerod Harris/WireImage)
NEW YORK, NY - MAY 08: (L-R) Model Kendall Jenner and Founder, Kylie Cosmetics Kylie Jenner attend an intimate dinner hosted by The Business of Fashion to celebrate its latest special print edition 'The Age of Influence' at Peachy's/Chinese Tuxedo on May 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Business of Fashion)
LOS ANGELES, CA - NOVEMBER 22: TV personalities Kendall Jenner and Kylie Jenner arrive at the 2015 American Music Awards at Microsoft Theater on November 22, 2015 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
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Fashion

Kendall + Kylie 為美國品牌 Ashley Stewart 設計獨家大碼聯乘系列

由 Kylie Jenner 和 Kendall Jenner 兩姐妹所開創的服裝品牌 Kendall + Kylie,早前為美國大碼時裝品牌 Ashley Stewart 設計聯乘系列。

by Katherine Ho

25 Nov 2019

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由 Kylie Jenner 和 Kendall Jenner 兩姐妹所開創的服裝品牌 Kendall + Kylie,早前為美國大碼時裝品牌 Ashley Stewart 設計聯乘系列。

Kylie Jenner 早前以6億美元的價格轉讓 Kylie Cosmetics 的51% 股份給 Coty Inc 公司後,Kylie 夥拍姐姐 Kendall Jenner 推出與 Ashley Stewart 的大碼聯乘系列,為 Kendall + Kylie 開創多樣性的市場及品牌形象。

今次所推出的系列款式僅有6款,包括連身裙、jumpsuit 還有閃片的單肩上衣及闊腳褲等,而尺寸提供 size 10 到 24 的廣泛範圍之間。

其實 Kendall + Kylie 的服裝銷售點不乏 Selfridges、Nordstrom、Shopbop、Revolve 還有 Rent the Runway 等,遍佈全球 1,200間時裝零售,主要是以休閒的運動服、leggings 還有外套球鞋等等。因此對於 Kendall + Kylie 來說與大碼時裝品牌聯乘確實是新挑戰,而且,這不僅僅擴展品牌的受眾率,更讓品牌走向包容性的奠下根基。

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