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Fashion

Gucci、Balenciaga二手價格最硬?The Real Real 公布十大最熱轉手品牌

美國著名二手奢侈品寄售平台RealReal,剛發布了2019年度報告,Gucci、LV、Chanel繼續稱霸。而報告反映有logo的設計比沒有logo的設計更好賣、更高價、更保值,這是否會影響設計走向單一化?

by Christopher Lai

16 Aug 2019

美國著名二手奢侈品寄售平台RealReal,剛發布了2019年度報告,2019年搜尋次數最高的品牌如下:

1 Gucci

2 Louis Vuitton

3 Chanel

4 Prada

5 Hermès

6 Fendi

7 Dior

8 Valentino

9 Christian Louboutin

10 Balenciaga

BERLIN, GERMANY - JULY 03: Erik Scholz wearing Acne Studios shirt, Daily Paper jeans jacket, Carhatt cargopants, 032c belt, Dior saddle bag, Balenciaga track sneaker on July 03, 2019 in Berlin, Germany. (Photo by Jeremy Moeller/Getty Images)

BERLIN, GERMANY - JULY 03: Erik Scholz wearing Acne Studios shirt, Daily Paper jeans jacket, Carhatt cargopants, 032c belt, Dior saddle bag, Balenciaga track sneaker on July 03, 2019 in Berlin, Germany. (Photo by Jeremy Moeller/Getty Images)

Gucci成為千禧一代最受歡迎的奢侈品牌,而Balenciaga此次成功打敗Celine,首次進入搜尋排行榜前十名。Gucci交易量比去年同期增長78%,其中18-34歲新世代的需求量增速是其他消費年齡群的2.3倍。這反映了Gucci和Balenciaga除了在設計上打破傳統,更在意識形態上貼近年輕人,例如提倡停用皮草、性別平等。

 

PARIS, FRANCE - JUNE 30: A guest wears a green Gucci bag, outside Acne, during Paris Fashion Week - Haute Couture Fall/Winter 2019/2020, on June 30, 2019 in Paris, France. (Photo by Edward Berthelot/Getty Images)

PARIS, FRANCE - JUNE 30: A guest wears a green Gucci bag, outside Acne, during Paris Fashion Week - Haute Couture Fall/Winter 2019/2020, on June 30, 2019 in Paris, France. (Photo by Edward Berthelot/Getty Images)

而Balenciaga的的需求量增加得最快,與去年同期增長102%。其次是Dior和Fendi,需求量依次同比增長99%和89%。這很能很與logo熱潮持續相關,因為報告同時指出消費者對奢侈品牌的logo仍然渴求,帶有logo的名牌二手家用產品平均售價是不帶logo的1.3倍;帶有logo的二手家用產品售價增速是不帶logo的5.5倍。無論是Balenciaga、Dior和Fendi的新設計上,logo出現得更多了;如果你想收藏它們的舊產品而保值,最好都是買帶有logo的款式——但時裝並不完全關乎保值吧?而只得logo的設計也會殺死創意,這到底是消費者還是商人的問題?

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