CANNES, FRANCE - MAY 21: Chiara Ferragni attends the screening of "Once Upon A Time In Hollywood" during the 72nd annual Cannes Film Festival on May 21, 2019 in Cannes, France. (Photo by George Pimentel/WireImage)
CANNES, FRANCE - MAY 21: Chiara Ferragni attends the screening of "Once Upon A Time In Hollywood" during the 72nd annual Cannes Film Festival on May 21, 2019 in Cannes, France. (Photo by George Pimentel/WireImage)
BEVERLY HILLS, CALIFORNIA - FEBRUARY 24: Chiara Ferragni attends the 2019 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 24, 2019 in Beverly Hills, California. (Photo by George Pimentel/Getty Images)
MILAN, ITALY - FEBRUARY 20: Chiara Ferragni is seen weairng white striped overall outside Alberta Ferretti on Day 1 Milan Fashion Week Autumn/Winter 2019/20 on February 20, 2019 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
PARIS, FRANCE - JANUARY 22: Chiara Ferragni is seen wearing purple dress, white cropped jacket outside Alexandre Vauthier during Haute Couture Spring Summer 2019 : Day Two on January 22, 2019 in Paris, France. (Photo by Christian Vierig/Getty Images)
PARIS, FRANCE - JANUARY 21: Chiara Ferragni attends the Schiaparelli Haute Couture Spring Summer 2019 show as part of Paris Fashion Week on January 21, 2019 in Paris, France. (Photo by Marc Piasecki/Marc Piasecki)
Chiara Ferragni wears a white dress and a yellow bag, outside Jacquemus, during Paris Fashion Week Womenswear Spring/Summer 2019, on September 24, 2018 in Paris, France.(Photo by Edward Berthelot/Getty Images)
Chiara Ferragni wears sunglasses, a gray blazer jacket, a red tartan checked shirt, black leather pants, earrings, during London Fashion Week September 2018 on September 15, 2018 in London, England. (Photo by Edward Berthelot/Getty Images)
PARIS, FRANCE - OCTOBER 03: Chiara Ferragni is seen after the Miu Miu show during Paris Fashion Week Womenswear SS18 on October 3, 2017 in Paris, France. (Photo by Claudio Lavenia/Getty Images)
MILAN, ITALY - SEPTEMBER 21: Chiara Ferragni wearing white button dress, blazer, red overknees, Fendi bag is seen outside Fendi during Milan Fashion Week Spring/Summer 2018 on September 21, 2017 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
PARIS, FRANCE - JULY 4: Fashion Blogger Chiara Ferragni wears all Chanel day 3 of Paris Haute Couture Fashion Week Autumn/Winter 2017, on July 4, 2017 in Paris, France. (Photo by Kirstin Sinclair/Getty Images)
PARIS, FRANCE - JULY 05: Chiara Ferragni wearing a black sheer dress, purple boots outside Fendi during Paris Fashion Week - Haute Couture Fall/Winter 2017-2018 : Day Four on July 5, 2017 in Paris, France. (Photo by Christian Vierig/Getty Images)
PARIS, FRANCE - JULY 04: Chiara Ferragni wearing a black dress from Alexandre Vauthier outside Alexandre Vauthierduring Paris Fashion Week - Haute Couture Fall/Winter 2017-2018 : Day Three on July 4, 2017 in Paris, France. (Photo by Christian Vierig/Getty Images)
PARIS, FRANCE - SEPTEMBER 29: Chiara Ferragni is seen, outside the Balmain show, during Paris Fashion Week Spring Summer 2017, on September 29, 2016 in Paris, France. (Photo by Edward Berthelot/Getty Images)
MILAN, ITALY - SEPTEMBER 22: Chiara Ferragni is wearing a Prada top, skirt and shoes outside Prada during Milan Fashion Week Spring/Summer 2017 on September 22, 2016 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
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Fashion

首個時裝意見領袖 Chiara Ferragni 出電影紀錄片,一眾設計師好友紛紛客串支持彰顯圈內地位

義大利時尚博主 Chiara Ferragni 所創立的時尚網頁 The Blonde Salad 今年剛好十週年,這也讓 Chiara 興奮地在社交平台上宣布自己將會有首部個人紀錄片《Chiara Ferragni - Unposted》,電影將會在9月份上映。

by Katherine Ho

by Katherine Ho

29 Jul 2019

View Gallery14 張相片
義大利時尚博主 Chiara Ferragni 所創立的時尚網頁 The Blonde Salad 今年剛好十週年,這也讓 Chiara 興奮地在社交平台上宣布自己將會有首部個人紀錄片《Chiara Ferragni - Unposted》,電影將會在9月份上映。

 

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電影由新晉義大利導演 Elisa Amoruso 執導,揭開 Chiara 私底下的個人生活及工作事業的過程:電影從去年 Chiara Ferragni 與說唱歌手 Federico Leonardo Lucia 在西西里島的 Noto 上結婚開始拍攝,為期三日的婚禮派對後,攝影團隊便追隨着她出席不同城市的時裝周,當中更有一眾地位崇高的設計師們如 Donatella Versace、Diane von Furstenberg、Jeremy Scott 和 Maria Grazia Chiuri 分別在電影中為 Chiara 客串,可見 Chiara Ferragni 人緣甚佳、在時裝界內地位也非同凡響。

MILAN, ITALY - APRIL 08: Chiara Ferragni attends the concert of Fedez at Mediolanum Forum on April 8, 2019 in Milan, Italy. (Photo by Sergione Infuso/Corbis via Getty Images)

MILAN, ITALY - APRIL 08: Chiara Ferragni attends the concert of Fedez at Mediolanum Forum on April 8, 2019 in Milan, Italy. (Photo by Sergione Infuso/Corbis via Getty Images)

過去十年間 Chiara Ferragni 的成功大家有目共睹:首批出現在時裝周的時裝博主,透過對時尚的熱愛及認知,分享自己的時裝風格及美學,吸引一群忠實粉絲;隨後先後得到不少品牌的青睞獲得代言及聯乘系列等合作機會,更乘勝追擊推出個人同名品牌。此時裝品牌在2017年被哈佛商業學院列為研究案例,並邀請 Chiara 及合夥人 Riccardo Pozzoli 到校分享社交網絡的意見領袖及經營品牌等故事。 Chiara 不僅僅有商業慧根,個人鮮明的街頭穿搭風格都成為攝影師們爭相拍攝的對象,就連西班牙、土耳其及墨西哥版本的 《VOGUE》都史無前例地以她為封面。

眼見 Chiara Ferragni 的例子為意見領袖開闢新的商業機會,不少人跟隨她的腳步以意見領袖的身分投身在時裝行業內,但事實是世界只有一個 Chiara Ferragni,她的成功之道不僅僅來自她彪炳的商業策略及運氣,更是因為她背後的努力和勤奮才能打拼出如今的事業。

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