Fashion

Chanel「孖C」商標被盜用,卻被廣州法院二審判敗訴?

中國內地對名牌需求巨大,有不少不法商人希望製造和售賣假冒名牌商標和設計的產品圖利,因而有過不少法律訴頌。最近,Chanel 因為有內地珠寶商模彷其「孖C」商標提出訴頌,卻被廣州知識產權法院在二審判決敗訴。

by Christopher Lai

by Christopher Lai

11 Jul 2019

BERLIN, GERMANY - JULY 05: Gitta Banko wearing a denim-tweed blazer by Air Field, white t-shirt with hand painted Chanel brooch motive by Wodka Ogurez, grey checked asymmetric flounces skirt by Ganni, white leather booties by Anine Bing, black Chanel bag with silver hardware and black cat eye sunglasses by Le Specs during the Berlin Fashion Week July 2018 on July 5, 2018 in Berlin, Germany. (Photo by Christian Vierig/Getty Images)

BERLIN, GERMANY - JULY 05: Gitta Banko wearing a denim-tweed blazer by Air Field, white t-shirt with hand painted Chanel brooch motive by Wodka Ogurez, grey checked asymmetric flounces skirt by Ganni, white leather booties by Anine Bing, black Chanel bag with silver hardware and black cat eye sunglasses by Le Specs during the Berlin Fashion Week July 2018 on July 5, 2018 in Berlin, Germany. (Photo by Christian Vierig/Getty Images)

被告葉X宗於2014年開始經營一品牌珠寶店,被匿名報案指他涉嫌抄襲Chanel 商標。珠海法院在一審判決中認定葉X宗在未經過授權就使用「孖C」圖標,屬侵犯註冊商標的專用權,並判決賠償6萬元人民幣,但被告不服上訴,提出質疑「僅僅依靠產品的形狀就能判定侵權?」(請問不依靠產品的形狀依靠什麼呢?)。

然而,以往也曾發生過這樣的情況,原告的品牌最後被判敗訴。在近日二審判決,廣州知識財產權法院認為,Chanel未能提供充份證據表明葉X宗在銷售涉案商品時,該商品的形狀有被當成商標來使用。另外,也沒有任何證據可以表明葉X宗在銷售過程中,他的產品具有讓一般認知水平的普通消費者,誤會是Chanel產品。

Chanel一向極力保護品牌商標及其知識產權。2014年,Chanel就曾起訴華裔西班牙公民及其名下意大利珠寶公司註冊的「孖S」交叉標誌與其品牌孖C商標極為相似,涉嫌商標侵權。 2017年,Chanel在該案件中勝訴。此外又曾向美國二手交易平台The RealReal提出商標侵權和假冒訴訟,指該轉售網站雖然聲稱產品100%真貨,實則出售假冒的Chanel手袋。

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