Fashion

Chanel 市值超過1000億歐元?LVMH:任誰都難以把它收購

Karl Lagerfeld 去世後,Chanel迎來了新一頁,但更多人關注的是這個百年奢侈品牌是否能繼續保持獨特地位?

by Christopher Lai

by Christopher Lai

11 Jun 2019

自今年2月老佛爺Karl Lagerfeld在去世後,關於Chanel將被Louis Vuitton母公司LVMH集團收購的傳聞再次甚囂塵上,LVMH首席財務官Jean-Jacques Guion在閉門會議中回應指,以Chanel現今的業務規模,估值接近1000億歐元,遠不止傳媒所猜測的500億歐元,對任何買家而言都非容易的收購對象。

LVMH老闆Bernard Arnault不斷開發更多品牌,以擴充業務,最近例子是Rihanna的Fenty。PARIS, FRANCE - MAY 22: Delphine Arnault, Bernard Arnault, Rihanna and Alexandre Arnault attend Fenty Launch on May 22, 2019 in Paris, France. (Photo by Julien Hekimian/Getty Images for Fenty)

LVMH老闆Bernard Arnault不斷開發更多品牌,以擴充業務,最近例子是Rihanna的Fenty。PARIS, FRANCE - MAY 22: Delphine Arnault, Bernard Arnault, Rihanna and Alexandre Arnault attend Fenty Launch on May 22, 2019 in Paris, France. (Photo by Julien Hekimian/Getty Images for Fenty)

2017年有傳LVMH老闆Bernard Arnault正在與Chanel持有人Wertheimer家族進行洽購,後來Arnault否認雙方有接觸。至今LVMH的市值為約1806億歐元,Gucci母公司Kering集團則為600億歐元,Hermès市值為644億歐元,而如果財務透明度較低的Chanel的確價值1000億歐元,它才是全球第二大奢侈品集團。

極為低調的Alain Wertheimer, French businessman and owner of fashion house Chanel, attends the Chanel 2014 Spring/Summer ready-to-wear collection fashion show, on October 1, 2013 at the Grand Palais in Paris. AFP PHOTO / PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images)

極為低調的Alain Wertheimer, French businessman and owner of fashion house Chanel, attends the Chanel 2014 Spring/Summer ready-to-wear collection fashion show, on October 1, 2013 at the Grand Palais in Paris. AFP PHOTO / PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images)

Chanel在時尚工業的獨特之處在於它從不尋求上市,把業務專注在單一品牌上,因而令其創作和製作水平都能夠維持高水準,不會因為追求更佳的業績而盲目改變策略,極力把「奢侈」的定義把關,將品牌形象不斷提高。而LVMH和Kering則以多品牌和多變的策略迎合市場變化,未來這幾大巨頭的爭鬥肯定有更多好戲上演。

精選文章