早在兩年前， Marc Jaocbs 就率先打破傳統，以 #CastMeMarc 在 Instagram 上為他的 Marc by Marc Jacobs 2014 秋冬系列招募模特。當時有超過 70,000 人參加，最後選了9位來拍攝廣告，而該廣告由知名時尚攝影師 David Sims 拍攝。其後，Marc Jacobs 亦繼續使用這個策略和他的消費群體繼續互動交流。他再次在 2016 春夏系列上招募，這次他的對象範圍縮小為Vlogger，並邀請了《魯保羅變裝皇后秀》第六季的出演者扮裝皇后（Drag Queen）Milk 擔任時裝展模特。

這次，Marc Jacobs 再次公開招募香水廣告出演者，並強調要大家錄視頻解釋自己有哪方面的不完美（perfectly imperfect），可以看到近年 Marc Jacobs 着力以身作則，增加時裝界的包容性和多樣性，確實是令人期待。Marc Jacobs 的香水本來就很受歡迎，除了以大雛菊作為包裝的清甜 DAISY LOVE 和 甜美的花香型香氛 DOT 外，他的 DECADENCE 香水外型和氣味亦十分獨特。
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以前我們看 Marc Jacobs，總覺得他很厲害，居然在29歲就奪得 CFDA 女裝設計師獎（而且是兩次 : 1992和1997年！）。而他任職時又常常把 Louis Vuitton 的時裝展弄得天花龍鳳，場場都堪稱經典：他的黃白格紋地板配扶手電梯、Louis Vuitton 列車、全白旋轉木馬、黑色酒店房間格局等，都讓我們久久不能忘卻。他的才華令他在 Louis Vuitton 任職時就被 LVMH 集團資助，和 Robert Duffy 一起在1986年創立同名時裝品牌。

I like people who have a sense of individuality. I love expression and anything awkward and imperfect, because that’s natural and that’s real.

Marc Jacobs

PARIS, FRANCE - OCTOBER 03: Designer Marc Jacobs acknowledges the applause of the audience after the Louis Vuitton Spring/Summer 2013 show as part of Paris Fashion Week on October 3, 2012 in Paris, France. (Photo by Dominique Charriau/WireImage)
PARIS, FRANCE - MARCH 07: Models walk the runway at the Louis Vuitton Autumn Winter 2012 fashion show during Paris Fashion Week on March 7, 2012 in Paris, France. (Photo by Chris Moore/Catwalking/Getty Images)
People gather around a locomotive, set up for the Louis Vuitton Fall/Winter 2012-2013 ready-to-wear collection show, on March 7, 2012 in Paris. AFP PHOTO/FRANCOIS GUILLOT (Photo credit should read FRANCOIS GUILLOT/AFP/Getty Images)
Models present creations by US designer Marc Jacobs for Louis Vuitton during the Spring/Summer 2012 ready-to-wear collection show, on October 5, 2011 in Paris. AFP PHOTO/PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images)
PARIS, FRANCE - MARCH 06: Marc Jacobs acknowledges the applause of the audience after the Louis Vuitton Fall/Winter 2013 Ready-to-Wear show as part of Paris Fashion Week on March 6, 2013 in Paris, France. (Photo by Venturelli/WireImage)
PARIS, FRANCE - OCTOBER 03: Designer Marc Jacobs acknowledges the applause of the audience after the Louis Vuitton Spring/Summer 2013 show as part of Paris Fashion Week on October 3, 2012 in Paris, France. (Photo by Dominique Charriau/WireImage)
PARIS, FRANCE - MARCH 07: Models walk the runway at the Louis Vuitton Autumn Winter 2012 fashion show during Paris Fashion Week on March 7, 2012 in Paris, France. (Photo by Chris Moore/Catwalking/Getty Images)
People gather around a locomotive, set up for the Louis Vuitton Fall/Winter 2012-2013 ready-to-wear collection show, on March 7, 2012 in Paris. AFP PHOTO/FRANCOIS GUILLOT (Photo credit should read FRANCOIS GUILLOT/AFP/Getty Images)
Models present creations by US designer Marc Jacobs for Louis Vuitton during the Spring/Summer 2012 ready-to-wear collection show, on October 5, 2011 in Paris. AFP PHOTO/PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images)
PARIS, FRANCE - MARCH 06: Marc Jacobs acknowledges the applause of the audience after the Louis Vuitton Fall/Winter 2013 Ready-to-Wear show as part of Paris Fashion Week on March 6, 2013 in Paris, France. (Photo by Venturelli/WireImage)
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當然，現在不是說他的風頭淡去。這幾年 Marc 坦言快更不上Z 時代 的年輕人的想法，在盡量跟上的同時推出 The Marc Jacobs 副線，想回歸初心，把那個當年令他受爭議和迅速爆紅的 Perry Ellis Grunge 系列再次呈現給大家看。而這幾年我們不難發覺 Marc Jacobs 在時裝展的排場從當年的浮誇轉為簡單平淡，把重點放在人和衣服身上。這次的香水廣告公開招募，更是突顯出 Marc Jacobs 以人為本的設計理念：作為一個設計師，他不會過分的強調自己的設計，相反，他覺得是人才把他的衣服變得有活力。可能正是因為如此，他才能做到排場簡單卻又令人無以忘懷，以前如是，剛剛過去的 Marc Jacobs 2020春夏時裝展以是如此。

Marc Jacobs 再成歷史創舉，獲頒發VMA Fashion Trailblazer第一人

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Marc Jacobs 再成歷史創舉，獲頒發VMA Fashion Trailblazer第一人

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