Cherry Shum is a Digital Writer at Vogue Hong Kong, covering fashion, celebrity culture, travel, art and contemporary lifestyle. Her work spans digital features, celebrity interviews, Fashion Week coverage, social media and branded content.

Graduate from the London College of Communication, UAL, Cherry previously worked on brand and marketing projects in London, bringing her background in art direction and visual storytelling to digital editorial.

Outside of work, she enjoys fashion, travel, food, K-pop, art and culture, and is always curious about new ideas, places and experiences. You can follow her on Instagram at @cherryys.18.