“What is a hybrid fashion week?” 

That was the initial question that popped into my head. Copenhagen Fashion Week (CPHFW) turned out to be the first physical fashion week post-lockdown, as the majority of mens’, couture and resort fashion weeks took place in a digital format. But there were two hybrid elements on the schedule. One was mixing physical presentations with digital media like films, and the other was the live streaming of physical shows and presentations.

“Smaller fashion week but bigger in digital”

“Were physical events safe enough?”

Guests were welcomed with masks and hand sanitiser at the door of CPHFW’s official opening ceremony which was combined with the announcement of the “Magasin du Nord Fashion Prize,” supporting emerging designers. This year, the prize was distributed amongst finalists, much like the LVMH prize.

CPHFW shows and events were produced under guidelines from Danish authorities, with the maximum number of guests at 100, and seats spread 1m apart. Brands also provided original masks – many made sustainably out of dead stock – and hand sanitiser.

“Surprisingly more street style photographers”

There were not many international press and buyers in attendance but more street style photographers than I expected. CPHFW is one of the more successful fashion weeks for influencer marketing, so there are always fashionable crowds and photographers capturing them. It is understandable as CPHFW could be the first and last fashion event they work on this year, especially if they missed the mens’.

“How about influencers?”