Thanks to the likes of S’well, Hydro Flask, Nalgene and VitaJuwel, the humble water bottle has, over the past few years, gained cult status, with sleek designs, an affordable price point, and associations with environmentalism and wellness. Leave it to fashion designer of the moment Virgil Abloh then, to propel the vessel to an even higher plane of desirability with his latest collaboration with Evian.
As Evian’s Creative Advisor for Sustainable Innovation Design, Abloh has created a range of reusable, shatter-proof Soma water bottles, with a silicone sleeve inscribed with the Evian logo and the phrase “Rainbow Inside.” And, more recently, the collaboration has spawned a limited edition 75cl glass bottle decorated with a spray of water droplets. No release date has been given yet but the bottles will be available worldwide on matchesfashion.com soon.
Explaining the collaboration’s tagline of “Every Drop a Rainbow,” Abloh said: “As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
The Soma by Virgil Abloh water bottles are now available in a limited run at Matchesfashion.com, while the 75cl bottle will launch in China in October this year. See the full list of global retailers here.
Editor
Gavin Yeung