Versace’s Spring/Summer 2020 show celebrated the 20th anniversary of the iconic jungle-print dress that Jennifer Lopez wore to the Grammy Awards in February 2000. Back then, the notorious green dress garnered so many searches on Google that its founders had to launch Google Images to cope with the traffic. “We all follow technology; it’s at the centre of our lives today,” Donatella Versace said before her show, “but 20 years ago it wasn’t. I’m proud that we inspired Google Images.”
The Spring/Summer 2020 show was a reunion of Versace, Google, and J.Lo: the Italian fashion house brought back the print, the technology powerhouse provided the digital art projections, and Jenny from the Block — 50 and immaculately immune to any signs of ageing — closed the show in a viral redux of the original red carpet look.
The collection itself was a retrospective of Versace’s signature motifs. Sex and luxury served in two ways: first, a series of all-black outfits oozing ‘90s glamour — wide-shouldered, belted at the waist, and bedecked with gold-tone metal wear and lace-up stilettos. Second, a parade of unapologetic neons and in-your-face prints, arriving on everything from glossy outerwear to slinky cocktail dresses that plunged to the navel. It was an effective mix of fashion, nostalgia, and social media that proves Donatella’s brilliance in creating epic fashion moments that go down in history.