Rejina Pyo
Seoul-born and London-based designer Rejina Pyo knows exactly what the modern woman wants to wear: effortlessly stylish classics that are made to last. Inspired by modern art and architecture, her collections offer a world of subtle femininity that defies trends. You’ll find louche tailoring, delicate textiles, sculptural elements, and a colour palette of balmy neutrals and powdery pastels that effuse understated elegance.
Hyein Seo
Korean streetwear darling Hyein Seo creates tough, statement-making designs that have captured the hearts of K-Pop star G Dragon and Rihanna. A graduate of Antwerp’s prestigious Royal Academy of Fine Arts, Seo advocates irreverent design that draws on counterculture and dystopian themes, often mixing military elements with androgynous tailoring. Her latest Autumn/Winter 2019 collection is a riff on school uniforms that layer black and white silhouettes with utility metalware.
GOEN.J
With a background in lingerie design and a fashion degree from Paris’ Studio Berçot, Goen Jong’s eponymous label GOEN.J embodies a refined romanticism that is at once structural and delicate — think ruffles and voluminous sleeves. Born and raised in South Korea, Jong’s ready-to-wear designs strike a balance between poetic minimalism and dynamic movement, seen in signature details like scalloped fringes and delicate ruching that imitate the shape of water.
KIJUN
Founded in 2018 by Hyunwoo Kim and Myungjun Shin, Seoul-based label KIJUN (which means “standard” in Korean) presents quirky silhouettes and witty design twists. The latest “Mannequin” collection sees fur panels, polka-dot prints and rich leathers rendered in voluminous shapes — a sophisticated follow-up to the playful “Anime for Gypsy” collection that nodded to Japanese Anime and the 1988 film Time of the Gypsies.
Ader Error
Ader Error is the buzzy South Korean label that has a finger on the pulse of the millennial. The Seoul-based design collective made a splash on the streetwear scene with its tongue-in-cheek references to the digital age, such as a clever “selfie”-themed campaign and its recurring Macintosh-era graphics. From sportswear staples to tailored essentials, Ader Error’s collections are defined by oversized, unisex fits and a retro-tinged colour palette.
Editor
Joanna Fu
