If you’ve been thinking of cutting down on your meat consumption, you’re not alone. The biannual ‘Hong Kong Vegetarian Habit Survey’ commissioned by sustainability think tank Green Monday has released its results, showing that the city is moving steadily towards a more plant-based diet.

According to the survey, 23.7 percent of Hongkongers now regularly practise flexitarian tendencies – meaning that, of the survey’s 1,002 respondents, close to a quarter stick to a vegetarian diet for at least one day out of every week. What’s more, 70 percent of the population are showing willingness to experiment with flexitarianism, up from 64 percent in 2016.

Full-blown vegetarianism has also increased almost 50 percent in the last two years, with 3.7 percent of respondents ticking the box this time around (up from 2.5 percent in 2016).

“Vegetarians in Hong Kong are a significant demographic that shouldn’t be neglected,” said Green Monday founder David Yeung. “This survey revealed one in every four Hong Kong women practise flexitarianism and almost 5 percent are vegetarian. While women have a bigger say in the family’s purchasing habit, this provides a big insight for the market.”