What is Vogue Fashion’s Night Out (VFNO)?
Vogue Fashion’s Night Out is a one-night-only fashion extravaganza hosted by Vogue magazines around the world. The main event of the night? Shopping, coupled with celebrity appearances, digital installations, pop-up stores and free drinks, of course.
The first ever VFNO took place in 2009 in New York as a joint effort between Vogue, the Council of Fashion Designers of America (C.F.D.A.) and NYC & Company to encourage shopping in the height of the recession. According to the C.F.D.A., VFNO has expanded to 500 cities in America and 30 cities across the globe, including London, Milan, Sydney, Madrid, Tokyo and more. And now, Fashion’s Night Out is coming to Hong Kong for the first time.
When and where is it being held in Hong Kong?
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Vogue Fashion’s Night Out will take place from 7pm to 10pm on March 14, 2023 at the Landmark Atrium in Landmark Hong Kong.
Where can we shop?
Participating tenants in Landmark include Alexander McQueen, Balenciaga, Bottega Veneta, Dior, Fendi, Gucci, Harvey Nichols, Jimmy Choo, Loewe, Louis Vuitton, Miu Miu, Prada, Rimowa, Roger Vivier, Saint Laurent, Sauvereign, Stella McCartney, Tiffany & Co., Tods and Valentino.
Other than shopping, what’s happening at VFNO Hong Kong?
Coco Rocha Model Camp
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Taught by Canadian model Coco Rocha, The Coco Rocha Model Camp is a boutique modelling master class. In the special two-hour VFNO Hong Kong session, participants will learn to fine-tune skills such as runway walking, posing and managing facial expressions. The class is invite-only and open to aspiring female models under the age of 16.
VFNO Café Pop-Up
A VFNO Café pop-up will be held in Cafe Landmark on the night of the event, where guests can indulge in canapes and champagne from Armand de Brignac Brut and Moët & Chandon. A Whispering Angel rosé booth will also be available at the Atrium.
VFNO Installation
Vogue Hong Kong has teamed up with London-based design studio Studio Boum to bring a special VFNO installation to the centre of the Landmark Atrium, acting as a perfect photo spot.
Photo Booth and Wheel of Fortune
Guests can capture their VFNO memories at our photo booth, or give our Spin-to-Win Wheel a go to try their luck at winning gifts or shopping offers from participating brands.
Editor
Kaitlyn Lai