Maxi and micro bags have been trending lately, but there’s one timeless size that trumps all: the “just-so” shoulder bag. As the name suggests, shapes that are neither enormous nor teeny-tiny have been a firm favourite among It-girls and influencers. Big enough to store daily necessities – making them perfect for a transition from day to night – but slight enough to not become cumbersome, just-so bags are the ultimate 2021 companion.

Come 2021 and it’s Staud’s vintage-inspired bags that have been the bestsellers. The angular “Tommy” – available in jazzy finishes and colourways including beaded zebra, embroidered rodeo swirls and buzzy denim florals – has been particularly popular.

Staunch Staud fan Turner – who owns a healthy supply of its footwear, too – is partial to the “Ollie” bag (she owns at least two in white and frog green.) Similar to its Tommy counterpart, it boasts a small shape that can be tucked under the shoulder. Unlike the Tommy, however, it features a slight curved body with an artsy buckle on the strap. Recently, Turner has leant towards the baby blue “Enzo” bag that was added to the Staud family for spring/summer 2021. The Enzo is a slouchier shape, with a more capacious main sac.

Hailey Bieber is another Staud follower. She’s been seen with the #Gorpcore-esque drawstring nylon “Felix” bag and the elegant croc-embossed “Frida” tote tucked under her arm. Bella, too, is a “Felix” fan – she owns the ruched lamb version in white leather. Hadid has also been spied with the tan “Kaia” purse that – as a recent Instagram story suggested – is painted with an image of a horse (that might, in fact, be hers.)

Staud bags have made an appearance on cult TV, too. Lily Collins’s marmite on-screen lead character in Emily in Paris was spied with a minty “Bissett” bucket bag in tow. Time will tell if the second series will feature another Staud cameo.