Fashion

Qeelin Opens the First Chinese Jewellery Boutique on Paris’ Place Vendôme

Bringing the luxury of the East to the West

by Joanna Fu

10 Jul 2019

Renowned Chinese fine jeweller Qeelin has opened its new boutique in the heart of Paris at Place Vendôme, commemorating the brand’s fifteenth anniversary and marking the first Chinese jewellery shop to set foot on the legendary Parisian square.

The Qeelin boutique on Place Vendôme
Hints of red and black act as a subtle allusion to the visual universe of the brand
This square shape with cut angles reflects the shape of the Place Vendôme itself and the very distinctive emerald cut of a gemstone
The curved feet of the furniture are a distant reminder of Chinese consol es; but their design and very contemporary materials place them in the Parisian context
A hushed ambiance of a salon mingles diverse inspirations linking China to Europe through seven hundred years of shared history
The Qeelin boutique on Place Vendôme
The Qeelin boutique on Place Vendôme
Hints of red and black act as a subtle allusion to the visual universe of the brand
This square shape with cut angles reflects the shape of the Place Vendôme itself and the very distinctive emerald cut of a gemstone
The curved feet of the furniture are a distant reminder of Chinese consol es; but their design and very contemporary materials place them in the Parisian context
A hushed ambiance of a salon mingles diverse inspirations linking China to Europe through seven hundred years of shared history
The Qeelin boutique on Place Vendôme
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From China to Paris, Qeelin’s new two-floor boutique creates a cultural exchange between the East and the West, immersing visitors into a world of Pekinese hutongs and 1920s Art Deco where red bamboo stems are met with stylised chevron parquet floors so typical of Parisian charm. A curved metal staircase leads up to the second floor where the ceiling’s four inclined planes and brass centre echo the slate roofs of the imperial palace temples, while mercury mirrors dotted with lead are reminiscent of those hung in the aristocratic quarters of 18th-century France.

The limited edition Wulu jade necklace with a matching 19K rose gold chain and eight jade beads. The jade sculpture evokes Chinese craftsmanship while the little wildflower pattern draws upon springtime allure, evoking the philosophy of Yin and Yang.

The limited edition Wulu jade necklace with a matching 19K rose gold chain and eight jade beads. The jade sculpture evokes Chinese craftsmanship while the little wildflower pattern draws upon springtime allure, evoking the philosophy of Yin and Yang.

Here, as you sip on rare teas from China served in authentic cast iron teapots, luxurious jewels like the Wulu earrings, the Bo Bo pendant, and Yu Yi ring reveal themselves like objects in a cabinet of curiosities against the hushed ambiance of a salon. To celebrate the opening of the new boutique is a limited edition Wulu necklace made of natural grade A sculpted jade, diamonds and 18K rose gold limited to just 28 pieces worldwide — an ode to the number 8 symbolizing opulence in traditional Chinese culture.

Qeelin Place Vendôme
26, Place Vendôme, 75001 Paris
+33 1 40261551

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