In a move that’s surprised us all, Lanvin’s creative director, Bruno Sialelli, has chosen Paris Hilton to be the face of the brand’s spring/summer 2021 collection. Shot by Mert Alas and Marcus Piggott, Hilton appears completely transformed in the campaign sporting a chic bob (with a fringe) and stripped down makeup.

Courtesy of Lanvin

Courtesy of Lanvin

Referencing the elegant style of New York society women in the 1950s, the DJ and entrepreneur wears neutral-toned looks and bold accessories from the French fashion house’s spring/summer 2021 line.

Courtesy of Lanvin

Courtesy of Lanvin

Over the weekend, Lanvin’s Instagram account released a teaser clip of the collaboration which showed Hilton signing her last name under the Lanvin Paris logo, whilst a voiceover of one of her signature catchphrases “Loves it” plays on.

 

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Loves it, indeed.