Kim Kardashian needs no introduction. A mega influencer, entrepreneur and mother of four, Kim is a symbol in her own right, with an unmistakable face and figure that is recognisable across the world. Wearing Fendi’s Spring/Summer 2022 collection and jewellery by Bulgari, Kim fronts Vogue Hong Kong’s April issue about her latest venture, Skims, and shares thoughts on her style evolution and the most important values she’s passed down to her kids.
You have worked closely with some of fashion’s greatest names, from the late Thierry Mugler to Balenciaga’s Demna. How do you approach these partnerships? Can you share any memorable anecdotes from when you worked closely with a designer?
I’ve had the opportunity to work with so many incredible designers in the past few years and I really cherish all the time that I’ve been able to spend with such talented people. Every experience is unique – having the experience of working with Mr. Mugler was a once in a lifetime experience, and creating such an iconic piece for the Met Gala –he was such a visionary and he taught me what couture really means. Working with Demna, someone who’s willing to push boundaries and take risks allows for such freedom. When we came up with the Met Gala look for September 2021, we knew it would create a conversation about fashion and what it means today, which was an interesting narrative to be included in.
How has your style evolved over the past few years? What influences, inspiration and experiences led you to converge on this style?
My style is always evolving and I’m always looking for what’s next. Fashion isn’t stagnant, it’s always changing and I find that invigorating. I love going to the European fashion shows; I was just in Milan for Prada and Paris for Balenciaga. I love collaborating with designers and their input has influenced and inspired me to try new trends. Since launching Skims, I’ve really been able to see what’s happening in the landscape with a new lens, and how it will impact my designs to be able to intertwine our pieces with the latest fashion trends.
Skims collaborated with Fendi and partnered with Team USA to provide sleepwear, loungewear and underwear for both the 2021 summer games and 2022 winter Olympic and Paralympic games. What’s next for the brand? Are there any exciting upcoming projects or collaborations you can let us in on?
We just announced our Skims Swim launch, which I am so excited about! I’ve wanted swim for a really long time, so I cannot wait for this – I tested all the fabrics myself. The swimsuits are available in seven solid colours and can seamlessly go from day to night, poolside to party, the beach, and more – and we’ll have upcoming pop-ups around the swim line in Miami, Los Angeles, Japan, and Dubai so people can get to see the line in-person. We also just launched our maternity line, which is designed to support the bodies of new and expecting mothers.
We can now shop Skims in-store in Hong Kong as of last year. How has Skims been received in the Asian market? Where is your next expansion?
I know that consumers love to touch and feel the product in-store, so we were really excited to launch in Hong Kong. I’m really proud to see such a receptive response to the launch of the brand and we’re always looking for new markets to expand in as the demand has been high on a global level.
Can you explain the versatility of Skims and how it can accommodate different body types and skin tones?
I launched Skims because of my own struggle to find shapewear that fit me well and comfortably, so it was so important for us to make sure we provided versatile options for all body types and skin tones! From the beginning I wanted at least nine shades and an extended size range, so it felt accessible for all women.
‘The Kardashians’ will premiere on Hulu. What can we expect that might be different from KUWTK? What will this show NOT cover?
Our new Hulu show really takes a documentary style approach to filming which will give the viewers at home a more cinematic experience. Additionally, this will focus on us more individualistically, and our businesses, so we’re excited to share that part of our life more in depth as well. We’ve been really open about sharing things that are happening in our lives, and we can’t wait for the response.
Congratulations on passing the baby bar! Besides prison reform, what other areas of law do you hope to have an impact on or spread awareness about?
Thank you so much! The experience taught me so much and I’ve never worked so hard on something in my life. I had to be really diligent about studying and dedicated every spare minute I had to it. I’m very passionate about Criminal Justice Reform and I want to advocate for those who I feel they were wrongfully convicted. I dream of one day creating a successful law firm.
Did your father have any influence on your goal to become a lawyer now?
Absolutely – spending time with my father at his office definitely influenced me. Doing this work has been in my soul for years and I’m so proud that I’m now doing this work. When I look back at old interviews, when people asked what I wanted to do if I wasn’t filming KUWTK, I always said I wanted to be a crime scene investigator or an attorney. Being in this line of work has definitely made me feel closer to my dad and to know that I’m helping people feels really good at the end of the day.
What is the most important value you have taught your children?
The biggest thing my own parents taught me is that family is everything – and it’s definitely a lesson I try to teach my own kid. That and to be kind – I want my kids to be kind and to treat everybody with respect.
You and your family are constantly in the public eye. What do you do to stay grounded and positive in the age of social media?
I’m so blessed to have such an incredible family, having their support means everything. The advent of social media really changed the game and we really focus on engaging with social media in a meaningful way – if we’re sharing messaging around one of our brands or interacting with followers and consumers. We focus on all of the opportunities that social media allows for – having such access to direct feedback means we can pivot quickly, which can make all the difference when it comes to success.
Would you say your life on-screen accurately reflects what happens when the cameras turn off? What changes?
Over the years, we’ve tried to share as many of our big life moments as possible, and a lot of that was showing vulnerability too. There are probably just more one-on-one moments that the camera’s didn’t catch but we tried to be open when filming so the audience could get a peek into our lives, and we did our best to share our stories in an honest way.
Are you looking to explore the Metaverse for any future business ventures? Is there anything about this space you find exciting?
The Metaverse is so fascinating, especially as someone who has navigated the digital world for a long time! I’m always looking for new, exciting ways to work, so I definitely think the Metaverse is something to keep an eye on.
What is the most important thing you realised in your 20s, 30s and what are you realising now in your 40s?
In my 20s, it was about embracing all of the craziness and mistakes you make when you’re younger. You live your journey and hopefully learn from your experiences, so you don’t make the same mistakes over and over.
My 30s were definitely about finding my own self confidence – to care less about what everyone else thought and to just live in the moment.
My 40s are about being Team Me – for a long time, I did so many things just to make others happy. Now, I’m realizing it’s ok to choose to do what makes you happy, like eating well, working out, and having more fun with family.
Photography: Greg Swales
Creative Direction: Sean Kunjambu
Styling: Danielle Levi
Makeup Artist: Ariel Tejada
Hair Stylist: Jesus Guerrero @The Wall Group
Manicurist: Diem Truong & Brittney Boyce
Tailor: Samuel Ososki
Set Designer: Lucy Holt
Casting: Jill Demling @Creative Casting Agency
Production: Alexey Galetskiy & Ryan Fahey @AGPNYC
Cover Wardrobe: Fendi
Cover Jewellery: Bulgari