Fall is upon us, which means it’s time to go a little heavy-duty by switching out our linen shirts for coats and puffers galore. Gearing up and searching for pieces to add to your autumnal armour? Look no further than Tommy Hilfiger’s Fall 2023 collection, featured in the brand’s latest global campaign, where outerwear takes centre stage in a heartwarming celebration of home and those who feel like home. The new campaign stars a multi-generational cast, including Grammy-winning producer Quincy Jones and sensational singer-songwriter SZA with their family and friends, who all flaunt Tommy Hilfiger’s latest outerwear styles from the Fall 2023 collection while enjoying each other’s company.
The hero piece of the collection is the New York puffer, which offers a modern perspective to the original puffers of the ‘90s. Crafted with a tactile brushed alpaca, the oversized silhouette is the epitome of form, meets function and encapsulates the youth cultures of the decade through vibrant hues and daring branding. A reimagined Lion Crest also adorns the puffer, reimagined in embossed leather. Painted in a colour palette anchored in red, white and blue, the rest of the collection reinterprets storied brand signatures through a fresh lens, including the original Tommy Tartan, the global stripe and the TH Monogram.
Across the world in Seoul, K-pop powerhouse boy group Stray Kids are photographed rocking the New York puffer and Tommy Hilfiger’s Classic American Cool prep essentials as part of the Fall 23 campaign. Since their debut in 2018, the musical octet’s influence has transcended the borders of Korea onto the global stage, where their music resounds with millions. With three chart-topping albums on the Billboard 200 under their belt, Stray Kids are on their way to the top — but they would not be where they are now without each other. Just like how Tommy Hilfiger lends a contemporary twist to its heritage signatures, the eight members of Stray Kids – Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N. – redefines the meaning of family beyond tradition through a modern perspective. Family can be chosen and can simply be the people with whom you fight for your dreams — a message that lies at the heart of Tommy Hilfiger’s Fall 23 Campaign and one that Stray Kids embodies through creating impactful music side by side every day.
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Kaitlyn Lai
