Crowned the “4th Gen It Girl” of K-pop, Jang Won-young, better known as Wonyoung, is redefining what elegance looks like for her generation. At just fourteen years old, she stepped into the spotlight as a member of IZ*ONE. Today, as the radiant centre of IVE, she has captivated the attention of luxury giants and lifestyle brands alike, serving as an ambassador for Miu Miu, Bvlgari, Tommy Jeans, New Balance, and many more. Her signature style embraces youthful femininity without sacrificing sophistication, cementing her status as a true fashion princess.
When it comes to formal wear, Wonyoung favors strapless, structured gowns from the likes of Courrèges and Alex Perry, leaning into silhouettes that complement her sculptural proportions. Whether she is draped in the intricate craftsmanship or the clean lines of a modern classic, her look is often seamlessly anchored by the opulence of BVLGARI high jewelry.
Off the red carpet, Wonyoung’s casual style exudes quiet luxury. Her personal wardrobe favours pastel knits, intricate lace, and clean, sculptural silhouettes, each piece oozing effortless charm and highlighting her statuesque frame. Wonyoung once famously said, “You are you, I am me.” But with style this impeccable, it’s hard for us not to want to be her.
Wonyoung in Miu Miu
True to her status as a quintessential “Miu Miu girl,” Wonyoung gravitates towards the brand’s preppy polish with a soft, dreamlike edge. Pants at a Miu Miu event? Not in Wonyoung’s vocabulary. She often opts for a tailored two-piece skirt set, complete with a miniature bag that serves as a whimsical charm rather than a mere accessory. And while her outfit formula remains consistent, the execution never feels repetitive. Wonyoung doesn’t shy away from patterns and textures, be it suede, tweed, or everything in between.
Wonyoung in rolarola
April 1,2026 RolaRola brand muse, Jang Won-Young poses during a photocall for RolaRola Seochon Flagship Store Opening in Seoul, South Korea.
Photo: Han Myung-Gu/WireImage
Wonyoung’s romantic aesthetic finds a natural fit in rolarola, a South Korean brand whose “French Nouvelle Vague” attitude perfectly complements her signature style. As the brand’s official ambassador, Wonyoung chose a simply stamped “Maison de Rola” T-shirt, paired with a light sweater and satin skirt, to attend the brand’s Seochon Flagship Store Opening. With her swan-like grace, Wonyoung embodies the coquette spirit to perfection.
Editor
Summer Chan
