Chanel has got a new crush on Jennie. The Blackpink star, who was welcomed into the Chanel family as a brand ambassador in March, is the new face of the Coco Crush jewellery line. The announcement came via a sleek black-and-white portrait showing the K-Popper wearing no fewer than 10 exquisite pretty-tough Chanel rings. Side note: how immaculate is her cat-eye liner, which adds just a soupçon of French-girl glamour.
Jennie’s starring role at the fashion house has been a long time coming. Affectionately nicknamed Coco Jennie, owing to her dedication to wearing those iconic double Cs, the 25-year-old has injected the storied brand with a breath of fresh air that matches Virginie Viard’s own youthful take on the Chanel codes.
The Chanel show front rows, for example, are predictably a sea of prim bouclé, but Jennie always takes her seat in punkish delights, from micro sailor skirt suits to dinky, pearl-speckled party dresses that look deliciously rebellious. Her Instagram is all cult Chanel accessories styled down with streetwear, thus making them relevant for a whole new generation of fashion fans for whom a tweed suit is perhaps not the ultimate investment buy.
Expect millions of Blinks to start saving up for Coco Crush jewels this Christmas; Jennie’s first campaign drops in January.
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