Paint It Black

Gothic tones and swatches of ink-black leave a sinister impression. Models (and Lady Gaga) donned punkish vinyl black lips and dramatic eye shadow at the Marc Jacobs AW16 show; there were smudged, oil-spill lips at Gareth Pugh SS17; and graphic eyeliner at Yohji Yamamoto AW16.

Marc Jacobs Autumn/Winter 2016
Photo: Imaxtree
Marc Jacobs Autumn/Winter 2016
Photo: Getty Images
Demeulemeester Spring/Summer 2020
Photo: Imaxtree
Marc Jacobs Autumn/Winter 2016
Photo: Imaxtree
Gareth Pugh Spring/Summer 2017
Photo: Getty Images
Yohji Yamamoto Autumn/Winter 2017
Photo: Getty Images
Marc Jacobs Autumn/Winter 2016
Photo: Imaxtree
Marc Jacobs Autumn/Winter 2016
Photo: Getty Images
Demeulemeester Spring/Summer 2020
Photo: Imaxtree
Marc Jacobs Autumn/Winter 2016
Photo: Imaxtree
Gareth Pugh Spring/Summer 2017
Photo: Getty Images
Yohji Yamamoto Autumn/Winter 2017
Photo: Getty Images
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Harajuku Girls

Looking for something a little bit more Kawaii this Halloween? Channel the Harajuku vibes from Jeremy Scott and Anna Sui, supercharged by electric neons and animated eye makeup designs that give you a doll-like youthfulness. Opt for rainbow-hued, voluminous wigs for added impact.

Jeremy Scott Spring/Summer 2020
Photo: Imaxtree
Golan Spring/Summer 2020
Photo: Imaxtree
Anna Sui Autumn/Winter 2019
Photo: Imaxtree
Anna Sui Autumn/Winter 2019
Photo: Imaxtree
Jeremy Scott Autumn/Winter 2011
Photo: Imaxtree
Jeremy Scott Spring/Summer 2020
Photo: Imaxtree
Golan Spring/Summer 2020
Photo: Imaxtree
Anna Sui Autumn/Winter 2019
Photo: Imaxtree
Anna Sui Autumn/Winter 2019
Photo: Imaxtree
Jeremy Scott Autumn/Winter 2011
Photo: Imaxtree
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Wicked Flappers

It was the roaring ‘20s meets Corpse Bride on the John Galliano AW08 runway while Pat McGrath gave models a menacing Flapper girl look at Christian Dior AW09. To get the look, draw on pencil-thin eyebrows and extra-defined cupid-bow lips, and feel free to colour outside of the lines to recreate the ghoulish eyeshadow looks.

John Galliano Autumn/Winter 2008
Photo: Getty Images
John Galliano Autumn/Winter 2008
Photo: Getty Images
John Galliano Autumn/Winter 2008
Photo: Getty Images
Christian Dior Autumn/Winter 2009
Photo: Getty Images
Christian Dior Autumn/Winter 2009
Photo: Getty Images
John Galliano Autumn/Winter 2008
Photo: Getty Images
John Galliano Autumn/Winter 2008
Photo: Getty Images
John Galliano Autumn/Winter 2008
Photo: Getty Images
Christian Dior Autumn/Winter 2009
Photo: Getty Images
Christian Dior Autumn/Winter 2009
Photo: Getty Images
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Cleopatra

There’s perhaps no makeup look as recognisable as Cleopatra’s cat-eye. Pat McGrath paid homage to Egyptian royalty with her iconic makeup looks for the Christian Dior haute couture SS04 show. The queen of beauty fashioned another iteration on the Valentino SS20 runway, this time with an elevated, pared-back look using gold jewels on eyes.

Christian Dior Haute Couture Spring/Summer 2004
Photo: Getty Images
Christian Dior Haute Couture Spring/Summer 2004
Photo: Getty Images
Christian Dior Haute Couture Spring/Summer 2004
Photo: Getty Images
Valentino Spring/Summer 2020
Photo: Getty Images
Valentino Spring/Summer 2020
Photo: Getty Images
Lutz Huelle Autumn/Winter 2020
Photo: Imaxtree
Christian Dior Haute Couture Spring/Summer 2004
Photo: Getty Images
Christian Dior Haute Couture Spring/Summer 2004
Photo: Getty Images
Christian Dior Haute Couture Spring/Summer 2004
Photo: Getty Images
Valentino Spring/Summer 2020
Photo: Getty Images
Valentino Spring/Summer 2020
Photo: Getty Images
Lutz Huelle Autumn/Winter 2020
Photo: Imaxtree
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It’s a Barbie World

Jeremy Scott’s Moschino takes playing dress-up to the literal extreme. Whether it’s Barbie, soap opera divas, or dress-up dolls, the flamboyant designer’s fashion designs are always complete with theatrically big hair, extra glam makeup and pouty pink lips.

Moschino Spring/Summer 2017
Photo: Imaxtree
Moschino Spring/Summer 2015
Photo: Imaxtree
Moschino Spring/Summer 2015
Photo: Imaxtree
Moschino Autumn/Winter 2019
Photo: Imaxtree
Moschino Spring/Summer 2017
Moschino Spring/Summer 2017
Photo: Imaxtree
Moschino Spring/Summer 2015
Photo: Imaxtree
Moschino Spring/Summer 2015
Photo: Imaxtree
Moschino Autumn/Winter 2019
Photo: Imaxtree
Moschino Spring/Summer 2017
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The Queen Is Dead

Marie Antoinette had a date with The Joker at Thom Browne’s SS14 show, where models appeared with dusty bouffants, powder-white complexions, and smudged lipstick and eyeshadow. Vivienne Westwood’s SS14 show also featured ghostly complexions with unnerving swatches of black and red, whereas Dior’s Couture show in 2004 gave us another taste of Elizabethan macabre.

Thom Browne Spring/Summer 2014
Photo: Getty Images
Thom Browne Spring/Summer 2014
Photo: Getty Images
Vivienne Westwood Spring/Summer 2014
Photo: Imaxtree
Vivienne Westwood Spring/Summer 2014
Photo: Imaxtree
FRANCE - JULY 06: Details : Christian Dior, Haute Couture Fashion Show Fall Winter 2004-2005 in Paris, France On July 06, 2004. (Photo by Pool BASSIGNAC/BENAINOUS/Gamma-Rapho via Getty Images)
Thom Browne Spring/Summer 2020
Photo: Imaxtree
Thom Browne Spring/Summer 2014
Photo: Getty Images
Thom Browne Spring/Summer 2014
Photo: Getty Images
Vivienne Westwood Spring/Summer 2014
Photo: Imaxtree
Vivienne Westwood Spring/Summer 2014
Photo: Imaxtree
FRANCE - JULY 06: Details : Christian Dior, Haute Couture Fashion Show Fall Winter 2004-2005 in Paris, France On July 06, 2004. (Photo by Pool BASSIGNAC/BENAINOUS/Gamma-Rapho via Getty Images)
Thom Browne Spring/Summer 2020
Photo: Imaxtree
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Blade Runner

Razor sharp lines thanks to face contouring and hair styles channel the gritty, Neo-noir visuals of the cult film Blade Runner. For AW19, Rick Owens teamed up with 18-year-old makeup artist Salvia to create dystopian, sci-fi looks and Givenchy paired straight-cut bobs with otherworldly metallic lips and contoured cheeks, while both Dries Van Noten SS20 and Jean Paul Gaultier Haute Couture AW09 nodded to the iconic mask-like eyeshadow look.

Rick Owens Autumn/Winter 2019
Photo: Imaxtree
Rick Owens Autumn/Winter 2019
Photo: Imaxtree
Givenchy Autumn/Winter 1999
Photo: Getty Images
Dries Van Noten Spring/Summer 2020
Photo: Imaxtree
Jean Paul Gaultier Haute Couture Autumn/Winter 2009
Photo: Getty Images
Rick Owens Autumn/Winter 2019
Photo: Imaxtree
Rick Owens Autumn/Winter 2019
Photo: Imaxtree
Givenchy Autumn/Winter 1999
Photo: Getty Images
Dries Van Noten Spring/Summer 2020
Photo: Imaxtree
Jean Paul Gaultier Haute Couture Autumn/Winter 2009
Photo: Getty Images
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