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A post shared by SAM VISSER (@samvissermakeup) on

California-born Sam Visser honed his skill in the age of YouTube and Instagram and has quickly become a Hollywood favourite. His career took off after the Kardashian-Jenner clan reached out for a trial when he was just of the tender age of 17. Browse through his account for era-defining looks of the past, ranging from a ’60s-leaning graphic liner on Lily Rose-Depp to a full-faced matte take on 90’s inspired make-up.



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A post shared by BEA SWEET (@beasweetbeauty) on

Make-up artist Bea is the London cool kid finessing the face of everyone from Erykah Badu to Dua Lipa with her inventive twists on eye make-up. Her Instagram’s filled with splashes of lacqueresque colour and glossy textured highlights, all of which are underpinned by a deliberately feminine aesthetic.



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A post shared by Gelcream (@gelcream) on

Impossibly chic product shots, frank reviews, and educational brand history series — no ads or sponsored content. This is how cult beauty Instagram account @gelcream revolutionised the beauty social media platform with authentic dialogue on trendy products. The woman behind the account is Yara Sheptovetskaya, the anti-influencer mastermind who maintains a mysterious but respected voice within the industry.



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A post shared by Hung Vanngo (@hungvanngo) on

Selena Gomez’s makeup artist Hung Vanngo has painted almost every Hollywood star and supermodel’s face. The Vietnam-born and New York City-based celebrity artist is known for creating beautifully-blended complexions and mesmerising eyes for red carpet and editorial spreads.



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A post shared by RITUAL OF ME (@ritualofme) on

By focusing on beauty texture, @ritualofme gives another dimension to social media beauty by showing what products feel like. Macro images of product swatches and dripping bottles create a poetic and satisfyingly tactile visual to scroll through. “The first thing I want to do when I see a product on display at a store is touch it and blend it on the back of my hand,” @ritualofme explained in an Instagram Stories Q&A.



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A post shared by Katie Jane Hughes (@katiejanehughes) on

Makeup artist Katie Jane Hughes is a breath of fresh air in the beauty influencer world. Her approach to makeup combines real, hydrated skin with experimental yet approachable colour combos. Whether it’s hot pink eye shadow with poppy red lips, or a glossy lilac lid with a nude lip, Hughes’ approach to makeup encourages us to play with colours and texture while reminding us that the filtered skin we see on Instagram isn’t always the truth.



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A post shared by Adri (@sortofobsessed) on

A safe space for beauty junkie maximalists, @sortofobsessed is a collage of buzzy skincare and beauty products from cult brands like Glossier and Drunk Elephant to luxury classics like Chanel and La Mer. But in addition to the pure eye candy, @sortofobsessed writes detailed product breakdowns and personal anecdotes in the captions to remind us of the meditative value of beauty routines.



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A post shared by Pat McGrath (@patmcgrathreal) on

The legendary queen of beauty Pat McGrath gives an insight into her work life through her Instagram account with behind-the-scenes content and makeup close-ups. In addition to showing striking editorial work and videos of supermodels, McGrath also posts mini video tutorials teaching viewers how to re-create dazzling eyeshadow looks using products from her eponymous makeup line.



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A post shared by Violette (@violette_fr) on

Self-taught makeup artist Violette is the poster child for effortless French girl beauty. The Parisian-born and Brooklyn-based beauty pioneer posts realistic makeup tutorials, as well as chic shots of French cafes and the occasional cocktail, complete with her signature red lipstick mark.



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A post shared by SOKO GLAM (@sokoglam) on

@sokoglam is your guide to the world of Korean beauty and skincare. Not only is it an index of must-know K-beauty products, but it’s also a platform that educates us on active ingredients and “how-to” guides for effective skincare routines.