Burberry 六年後再次踏足中國：首次在上海展出2020秋冬時裝展，同場加映獨家款式

Burberry 將會在上海重新上演2020秋冬特別系列，不僅將天橋複製到上海，更特意為世界最大的奢侈品市場中國，設計出特別款式，可見 Burberry 此舉顯然也要在中國市場分一杯羹。

by Vogue Hong Kong

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Introducing our #BurberryChineseNewYear 2020 collection. A vibrant celebration in red – heralding joy, health and happiness for the Year of the Rat. From refined tailoring to sports-influenced separates – distinctively detailed with a new family of Burberry signatures inspired by the Chinese zodiac . #BurberryGeneration

A post shared by Burberry (@burberry) on Jan 14, 2020 at 2:36am PST

時裝展將會在4月23日在上海舉行，但確實地點仍未公開。看得出來這傳統的英國奢侈品牌正在擴展市場版圖，同時更效仿其他奢侈品牌把時裝展移師到中國，為的就是吸引中國消費者的吸引根據 Brian & 數據公司，中國消費者目前佔奢侈品行業全球收入的⅓ 以上。

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Introducing our Chinese New Year 2020 collection – a vibrant celebration in red – heralding joy, health and happiness for the Year of the Rat. Featuring refined tailoring and fresh iterations of our iconic sneaker, the Union, and Lola, our runway bag . #ZhouDongyu #BurberryChineseNewYear #BurberryGeneration

A post shared by Burberry (@burberry) on Dec 30, 2019 at 2:00am PST