The runway is only one of the places where fashion gets to tell its story. Dior has officially announced a two-year creative partnership with independent entertainment company A24, spanning film, theatre and live events. And where better to begin than A24’s century-old Cherry Lane Theatre in New York?
The worlds of fashion and film are getting closer than ever. Now, Dior and A24 are taking that crossover a step further, bringing together artists and creators from fashion, the performing arts and beyond.
The first chapter begins at New York’s Cherry Lane Theatre, where Dior will become the venue’s Premier Partner. But this is not a case of simply putting a logo on a programme and calling it a day. Through a series of jointly curated programmes and projects, Dior and A24 will support both established and emerging creative talent, while creating more opportunities for artists and audiences to meet, connect and, naturally, exchange ideas.
Dior × A24’s First Collaboration Arrives at New York’s Century-Old Cherry Lane Theatre
The partnership opens with a special performance celebrating the first anniversary of Cherry Lane Theatre’s reopening under A24. Titled Both Ends, the one-off performance stars artist Justin Vivian Bond and is produced and directed by Zack Winokur. Its inspiration comes from American poet and playwright Edna St. Vincent Millay, who was also one of the theatre’s founders, making the performance something of a conversation with Cherry Lane’s own history.
Dior is naturally getting in on the action too. Creative Director Jonathan Anderson has designed the costumes especially for the performance, with Justin Vivian Bond set to wear an archival piece by French designer Paul Poiret. The choice also comes with a rather fitting link to fashion history: Millay wore Poiret’s designs during her lifetime, while the designer’s work was also among Anderson’s inspirations for Dior’s Winter 2026 collection.
From Paul Poiret and Edna St. Vincent Millay a century ago to Jonathan Anderson and Justin Vivian Bond today, fashion, literature and performance come together once again under the roof of the same theatre.
Dior and A24 Turn Their Attention to the Next Generation of Creators
Over the next two years, the partnership will unfold through a series of jointly curated programmes and projects spanning the screen and stage, bringing together artists from film, theatre, fashion and other creative fields. Established names remain part of the picture, but emerging talent is just as much at the heart of it.
Students and the next generation of creators will be a particular focus. Dior and A24 plan to invest resources into creating more opportunities for young people to engage with film and theatre, offering a closer look at everything from artistic creation to the practical side of the industry and how a work actually comes to life.
The initiative also builds on Dior’s long-standing connection with the film industry, while echoing a creative question Jonathan Anderson has continued to explore since taking the helm: when fashion steps beyond the clothes themselves and enters film, theatre and other forms of storytelling, what else can it become?
This is the start of an exciting partnership built around artists and storytelling. Putting two creatively driven worlds side by side - you start to see what they pull out of each other that neither could’ve found alone. That’s where the interesting stuff happens.
Jonathan Anderson
Why Cherry Lane Theatre?
There is a reason Cherry Lane Theatre makes such a fitting first stop. Located in New York, it is the city’s oldest Off-Broadway theatre and has long been a stage for emerging creators, as well as a meeting point for culture, creativity and community. Since the 1920s, it has helped nurture generations of playwrights and performers, including F. Scott Fitzgerald, Eugene O’Neill, Lorraine Hansberry, Kevin Bacon, Tony Curtis and Amiri Baraka.
A24, founded in New York in 2012, acquired the Cherry Lane Theatre in 2023. They reopened in September 2025 after renovation, and further expanded the program content to theatre, comedy, music and film.
Since A24 took over the theatre, that spirit has continued with work by emerging creators including Natalie Palamides’s Weer and Clare Barron’s You Got Older. The stage has also opened its doors to creators from across the creative spectrum, from Sofia Coppola’s Sundays with Sofia film screening series and Spike Lee’s 25th Hour programme to musical performances by MIKE, Haim, Tame Impala and Lizzy McAlpine, alongside stand-up comedy from Ramy Youssef.
In recent years, the theatre has also launched the Cherry Lane Playwrights Collective, a new initiative developed with Pulitzer Prize-winning playwright and director Annie Baker, continuing its work of giving the next generation of playwrights space to develop their ideas.
For Dior and A24, film, theatre and fashion are not three separate worlds so much as different ways of telling a story. And when clothes, characters, stages, images and live performance begin to collide, that is where things get interesting. The question is what kind of story comes next.
