Qeelin

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You can’t celebrate Chinese Valentine’s Day without homegrown Chinese fine jewellery brand Qeelin. To mark the special day is Qeelin’s latest Wulu Eternity necklace. The exquisite design is a dazzling symbol of love and luck, featuring six 3D Wulu motifs crafted with diamonds and exclusive pink HyCeram® ceramic. The rotating design sets good fortune in motion, while the 18K rose gold chain sparkles with a galaxy-like glow. Versatile and stackable, it’s the perfect gift.

Valentino

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Valentino celebrates the 2025 Qixi Festival with a striking campaign featuring actress Ren Min and model Zhao Zixiao, shot by Julie Greve. Styled with looks from the Pre-Fall 2025 collection, the campaign highlights the Valentino Garavani Nellcôte and Viva Superstar bag series. The Nellcôte line draws from 1960s bohemian elegance, introducing mini sizes, jacquard fabrics, floral embroidery, and sequins, while the Viva Superstar series stands out with bold colourways, oversized VLogos, and new designs like a camera bag and convertible belt bag. It’s a love letter to style, just in time for Chinese Valentine’s Day.

Sandro

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Sandro’s Qixi 2025 campaign whisks us back to the magic of young love, set against the nostalgic charm of an amusement park. With heart-shaped balloons and still moments amid vibrant backdrops, the collection tells a story of romance that feels both timeless and modern. The menswear features gender-inclusive Cuban-collar shirts in rouge pink and baby blue, a fresh take on shared wardrobe aesthetics. For womenswear, delicate lace, scalloped hems, and rhinestone-adorned dresses evoke elegance, while retro suede jackets and voluminous skirts add a playful, vintage touch.

Loro Piana

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Loro Piana weaves love into luxury this Chinese Valentine’s Day with a Qixi-inspired Capsule Collection, characterised by the poetic Whisper floral print inspired by Art Nouveau. Highlights include silk jacquard pieces, such as the Thea shirt and Clea skirt, alongside luxe accessories like extra bags in tender calf leather and Summery Tussah fabric. For men, relaxed silhouettes in premium cotton and Storm System®-treated silk redefine casual sophistication, while playful touches like the Cuddly Panda Tieband Whisper plush toy add whimsical charm.

Maje

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This one’s for the girls who love a little romance. Maje’s Qixi collection mixes dreamy taffeta dresses and skirts with trellis and cargo pants for a fresh, flirty twist. Reimagined Toile de Jouy patterns bring late-18th-century charm to life, featuring Parisian monuments in a magical palette. It’s timeless elegance meets modern cool—perfect for stealing hearts and turning heads in the city.

Balenciaga

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Balenciaga’s Qixi 2025 campaign tells a story of love frozen in time, starring actor couple Zhou Qiqi and Jiang Qilin. Shot by artist Feng Li, the pair stand still amidst the vibrant energy of Shanghai, framed by landmarks like the Opera House and the Bund. In the midst of bustling crowds, they share a quiet moment of connection, their stillness a striking contrast to the city’s motion. Dressed in pieces from the Qixi 2025 collection—double-heart motif T-shirts and a mini Rodeo bag adorned with a festive charm—they embody a love that feels relatable and intimate, yet eternal.

Qixi

Editor

Kaitlyn Lai

Credit

Lead Image: Courtesy of Sandro