Runway

FFF 率領 Anaïs Jourden、Ponder.er 、The World is Your Oyster 等8個本地設計師，再次征服巴黎時裝週

Fashion Farm Foundation (FFF) 再次攜手8位本地設計師包括 Anaïs Jourden、Arto.、PabePabe、Ponder.er、Sweetlimejuice、The World is Your Oyster、Vann 及 YMDH，以虛擬與實體的方式於巴黎時裝周中亮相。

by Katherine Ho

10 Oct 2020

有別於過往傳統，FFF率領 Anaïs Jourden、Ponder.er 和 The World is Your Oyster 品牌於假巴黎霍夫頓酒店舉行數碼時裝小型放映會，並同步向全球觀眾展示品牌最新2021春夏系列的時裝影片，展示本土文化。

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DIRECTED BY Benny Woo WRITTEN BY @anais.mak PRODUCED BY @jerryhahaa @anais.mak STILL PHOTOGRAPHY @luke___casey STARRING @angela.yuen @cherrymuii  @fionamcl  @helenhaeunlee  @jerryhahaa  @leungpakting  @monaphry @stephaniehsau @tough_crybaby  @twiggsu @cwk_rita CREW ART DIRECTION @anais.mak MAKE UP @jennyshih_ MAKE UP ASSISTANT @sarah_dai_makeup HAIR @himng_hair @hillnexleex MUSIC 'Glacier' by @sodaplains PROJECTION ANIMATION Benny Woo @heidihaha PROPERTY MASTER @june.law LIGHTING Chan Chin Ho @gbowyc2493  CALLIGRAPHY @june.law PHOTOGRAPHY ASSISTANT Cliff Chik THANK YOU @arthur.bray @chankwunyuen @dannyyellow @goldmtn @i.am.aspasia @martinpinhole @nikehkg @semeiotics @twins_kitchen @user1331001  @zaffered PRESENTED BY @fashionfarmfoundation FIlm on location in HONG KONG

A post shared by ANAÏS JOURDEN (@anaisjourden) on Oct 3, 2020 at 7:42am PDT

「緊湊、張力、傳說、傳統、改變、剛中帶柔、勇敢、執迷、史詩式、超現實、真善美。」都是屬於現今 Anaïs Jourden 的記憶宮殿，今季將 Stay Home 的感受化為2021春夏系列「我所追逐的世界改變了，不容易。思考人與家的關係、人與自己的關係、人與天的關係。」時裝影片以陪伴著設計師成長的電影致敬，模特兒被賦予各種電影人物的身份，演繹出重塑過去多個季節的面料，以包容性和多元性的元素展示可持續性。

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Story I PLEASURE TO BURN PONDER.ER SS21 Concept Film Now live on ponder-er.com Link in bio. ……………………………………………….. Film Produced by TEOSTUDIO @teostudio by Daniel Teo @danielteo & Tanley Lau @tanleylau Photography by Ken Ngan @kenngan Styling: Inggrad Shek @inggradstyle Set Design & Production: POINT STUDIO @point.hk Styling assistant: Remki Arashi @nancyremki Make-up: Jenny Shih @jennyshih_ & Eddy Liu @zaffered Hair: Winky Wong @winkyyywonggg & Him Ng@himng_hair Voiceover: Asher Norris @asher.gif Models: Amy Tong @amytingtong, Jack Ip @ching1217, Jasmine Cheuk @sistercried, Juliet Cheung @beanjuu, Pakting Leung @leungpakting, Takuro Hama Cheung @takuro_hama_cheung Belts in collaboration with SWEETLIMEJUICE @sljlondon Crochet Cowboy Hats by Elaine Lip @lipelaine Print & Illustrations by Angus Kiu @anguskiu_works Studio PONDER.ER: Valerie Lai @eirelavial_ ,Neville Lam @nevillelam_ ,Candy So @sytc720 Sponsored & Presented by Fashion Farm Foundation @fashionfarmfoundation

A post shared by Ponder.er (@ponder.er) on Sep 29, 2020 at 8:22am PDT

Ponder.er 今季以復古電影的廣告形式展示全新2021春夏系列，靈感來自於1950年代至1960年代的西方香煙廣告風格，模特兒們身穿西部牛仔的裝束，配上解構性剪裁設計，打造出性別流動的多元化個性。

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Following in the optimistic footsteps of last season’s collection, Destroy to Create, New Wave embraces fresh starts and new beginnings. ——————————————— Created & Directed by @lamdee @nocompany_ Design Assistant by John Lee, Jo Choi & Brian Lam (nocompany) Cinematography by @samchan711 Gaffer: Max Lau Art Direction by Paperskin Edit by Jo Choi (nocompany) Online Edit by @fmlik_ Color by @nocompany_ Sound Design by @kelvinisnotahuman Photographer: @m.a.t.t.h.u.i Casting & Styling by @_unaho Makeup by @jennyshih_ Make up assisted by Sarah Dai Hair Styling by @himng_hair @winkyyywonggg Model: @sho_giersztein / Patrick / @takuro_hama_cheung / @_doriswong_ / Nia / Dima Special thanks to TheWorldIsYourOyster Team @fashionfarmfoundation @semeiotics

A post shared by theworldisyouroyster (@theworld_is_youroyster) on Sep 29, 2020 at 3:45am PDT